"If You Spend More Than $50,000 a Year On PPC?"
...and Worry Your 'Web Guy' Isn't Doing it Right...or Still Try to Tackle it Yourself. We May be Interested in Helping You.
The 5 Most Common PPC Mistakes
Adwords, Yahoo, & MSN's pay per click have become exponentially more complex. Over the last 9 years, millions of dollars in PPC has been spent under our watchful eye(s). But even through all the changes, we still see the same 5 mistakes in 99% of the accounts we're asked to look at. (Even Especially in accounts Google sets up!). We can fix these mistakes for you, lower your costs and increase your sales literally overnight.
60% of the Time, PPC Is Not the Main Problem, This is:
If you're struggling to make ppc profitable, there's a good chance you aren't using the tool properly. But you're site & sales funnel have to hold up their end of the bargain too ---> getting people to buy after they click on the ad. Get more visitors to buy with conversion testing, and you solve a lot of problems. If you're not testing right now, you're leaving money on the table. We might be interested in helping...
Face it, You Don’t Have the Time to Handle the Never Ending Changes of PPC, Conversion Testing, Landing Page Design....etc.
You Need An Experienced “Go-To” Pro Who Can Keep Your Accounts & Sales Funnels Healthy and Profitable!
One of the keys to getting out of first gear, beyond a professional campaign structure, is to track phone calls and online purchases back to specific keywords. If you have a business that does most of it's sales offline (Doctors, Plastic Surgery Marketing, Lawyers, Plumbers…etc) traditional Google's tracking won't tell you which clicks are making your phone ring
Without tracking everything (including phone calls) both E-commerce and traditional businesses often make some of these common mistakes:
- 1Tracking the results (or lack of results) from the content network. See how $28,203.06 was wasted.
- 2Not having specific keywords. attorney vs. personal injury attorney Minneapolis. The second term will most likely cost less and convert better.
- 3Bidding on terms where people are just researching and not yet ready to buy. They might seem relevant and smart, but once you start tracking, you find they don’t bring in business: botox vs botox doctor.
- 4Landing pages not specific to the keyword term: If someone searches for red high heels, the ad better take them to a page with red high heels. Making sure this is right always increases conversion.
Until now, knowing what keywords were resulting in new business was just a guessing game. A shotgun approach to your marketing should not be an option
Adwords experience + tracking (everything) = More business & Controlled costs
