A New Technology Enables Me to Track Which Ads Cause Your Phone to Ring (Eliminating guesswork and experimental [WASTED] advertising dollars).
Google, Yahoo, MSN are full of people looking to give you their money for your product or service. The question becomes:
How do you sort out the clicks that bring new sales vs. the clicks that don't?
One of the keys is to track phone calls and online purchases back to specific keywords. If you have a business that does most of it's sales offline (Doctors, Lawyers, Plumbers…etc) traditional Google tracking won't tell you which clicks are making your phone ring.
Without tracking everything (including phone calls) both E-commerce and traditional businesses often make some of these common mistakes:
- 1Tracking the results (or lack of results) from the content network. See how $28,203.06 was wasted.
- 2Not having specific keywords. attorney vs. personal injury attorney Minneapolis. The second term will most likely cost less and convert better.
- 3Bidding on terms where people are just researching and not yet ready to buy. They might seem relevant and smart, but once you start tracking, you find they don’t bring in business: botox vs botox doctor.
- 4Landing pages not specific to the keyword term: If someone searches for red high heels, the ad better take them to a page with red high heels. Making sure this is right always increases conversion.
Until now, knowing what keywords were resulting in new business was just a guessing game. A shotgun approach to your marketing should not be an option
Adwords experience + tracking (everything) = More business & Controlled costs
