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"If You Spend More Than $50,000 a Year On PPC?"

...and Worry Your 'Web Guy' Isn't Doing it Right...or Still Try to Tackle it Yourself. We May be Interested in Helping You.

The 5 Most Common PPC Mistakes

Adwords, Yahoo, & MSN's pay per click have become exponentially more complex. Over the last 9 years, millions of dollars in PPC has been spent under our watchful eye(s). But even through all the changes, we still see the same 5 mistakes in 99% of the accounts we're asked to look at. (Even Especially in accounts Google sets up!). We can fix these mistakes for you, lower your costs and increase your sales literally overnight.


60% of the Time, PPC Is Not the Main Problem, This is:


If you're struggling to make ppc profitable, there's a good chance you aren't using the tool properly. But you're site & sales funnel have to hold up their end of the bargain too ---> getting people to buy after they click on the ad. Get more visitors to buy with conversion testing, and you solve a lot of problems. If you're not testing right now, you're leaving money on the table. We might be interested in helping...

Face it, You Don’t Have the Time to Handle the Never Ending Changes of PPC, Conversion Testing, Landing Page Design....etc.

You Need An Experienced “Go-To” Pro Who Can Keep Your Accounts & Sales Funnels Healthy and Profitable!

One of the keys to getting out of first gear, beyond a professional campaign structure, is to track phone calls and online purchases back to specific keywords. If you have a business that does most of it's sales offline (Doctors, Plastic Surgery Marketing, Lawyers, Plumbers…etc) traditional Google's tracking won't tell you which clicks are making your phone ring

Without tracking everything (including phone calls) both E-commerce and traditional businesses often make some of these common mistakes:

  • 1Tracking the results (or lack of results) from the content network. See how $28,203.06 was wasted.
  • 2Not having specific keywords. attorney vs. personal injury attorney Minneapolis. The second term will most likely cost less and convert better.
  • 3Bidding on terms where people are just researching and not yet ready to buy. They might seem relevant and smart, but once you start tracking, you find they don’t bring in business: botox vs botox doctor.
  • 4Landing pages not specific to the keyword term: If someone searches for red high heels, the ad better take them to a page with red high heels. Making sure this is right always increases conversion.

Until now, knowing what keywords were resulting in new business was just a guessing game. A shotgun approach to your marketing should not be an option

Adwords experience + tracking (everything) = More business & Controlled costs

Call us today 866-819-4650

Call us today for a no obligation review of your current Google/Yahoo/MSN account. If you don't have an account with Google/Yahoo/MSN yet, we can help with that too.

Question 1

This quiz is taken from real world examples from two clients. The names have been changed to protect their identity, but the money, clicks and lessons are very real.

Let's imagine You Have $3,000/month to spend on clicks for a Med Spa. Below are three terms based around typical procedures at the Med Spa. Where would you allocate that money between the three?

Remember, in total you are spending $36,000 per year now on a complete hunch. Have your final answer?

next

Answer

Ok, take the number you put per month to Botox (), multiply it by 12 ()… and flush that money right down the toilet.

WHAT? Botox for a MedSpa, should be a no brainer?
That's what we thought too, until we implemented our revolutionary tracking code. Zero calls for the injection terms. A complete waste of money.

pay-per-click results

This is an actual screen shot taken from a client's account.

Now, look at the money wasted on the other terms for a Medspa.next

Answer

pay-per-click results

Grand Total down the drain: $1,381.15

Savings per year eliminating the “no brainer” terms, over $12,000/year.

We reallocated the money from these terms into a different procedure that has a high profit margin for this medspa.

Now in all fairness to the injections, there are some keyword variations that do make the phone ring with new patients, but you'll have to hire us to find those out.

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Question 2

Which is Better Google or Yahoo?

Everyone knows Google & Yahoo make up the majority of searches. But how do you divide your budget between the two? You know by now, we have to track these things to really find out, but take a guess and let's see if you are right.

Again, imagine you have $3,000/month to spend…

Two Actual Clients:

West Coast Plastic Surgeon

East Coast Dermatologist

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Answer

Ok, how did you break things up? Half and half maybe? All Google because that's where the traffic is and you read it converts better or all Yahoo because it's cheaper?

Here's how it played out.

1. West Coast Plastic Surgeon's cost per lead was 3x as much on Google as it was on Yahoo for similar procedures! We allocated almost their entire budget to Yahoo. Google is clearly over-saturated in that market and super expensive.

2. The East Coast Dermatologist saw almost all of their leads come from Google. Yahoo just didn't make the phone ring with new patients.

End result:

1. West Coast Plastic Surgeon 95% Yahoo; 5% Google

2. East Coast Dermatologist: 99% Google; 1% Yahoo

While these results are insightful, they should also prove one last point: Every market, every website is going to react somewhat differently. Who knows why, all we know is the tracking and bottom line numbers don't lie.

If you are done guessing, wishing and hoping when it comes to spending money with Google & Yahoo give us a call today. (866)819-4650