The long and short of it is Google is going after link-spam
It’s not as though we weren’t warned. Back in August, 2012 Google’s very own Matt Cutts told us this one’s going to be “jarring and jolting.” Even with ample warning, the black hat boys still didn’t have enough time to “get religion” and start doing SEO right.
Here at the office we like to frequent the black hat forums after big updates. It’s always good for a laugh. The SEO magicians, shaman, and witch-doctors of the world still can’t figure out how to do it right, mostly because they’re the sort of people who would step over a $1 bill to pick a fight with an 8-year-old over half a bag of gummy bears.
What does Google hate more than anything?
As far as we’re concerned, it’s
Link SPAM, mostly
The answer is still link SPAM
Traditional SPAM is all about gaming systems. It’s a numbers game. If you mail a spammy offer to a big enough list often enough, you stand to make money as you bilk a certain number of real prospects out of their time (or money).
Using link spam to drive rankings on Google is a little different
It isn’t the same as spamming an “offer”, for one. Link-SPAM means posting an irrelevant link for a crawler to read. Spammers do this in hopes of getting Google to rank their sites higher, so they can use organic search traffic from Google to deliver their no-doubt irresistible offers.
Prospects don’t visit the sites marketers spam
But prospects visit Google, which is why people keep spamming. The fact is link spam still works. Why does it still work? Contrary to popular belief, Google isn’t all-knowing and all-powerful, and […]