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Analysis, news, tips, tools and trends in SEO, PPC, paid Social and CRO. If it involves online advertising, you’ll find it here.

Autumn Influencing Design

Autumn evokes certain senses, it creates a very familiar and comforting picture in your mind, but most importantly, it is the season that welcomes creativity. While the routine deep color palette and outdoorsy theme will always be a staple, there much more to the autumnal…

Underrated Social Media Features for Marketers

Social media has become an integral part of digital marketing. It has enabled consumers to visualize a brand’s image. Social media has also bridged the gap between consumer and product. The media platforms today offer a multitude of options for brands to enhance their online…

A Guide to Facebook Ads

When it comes to social marketing, Facebook rules the market. Facebook advertising has allowed marketers to reach millions of people within a shorter span than ever before. The compatibility of this platform has given freedom for marketers to become more creative with their ad creative,…

The Ghost of Social Media Past

I stumbled upon a recent Gizmodo article that inspired me to write about past social networks. In this post, I discuss why past social networks’ failures have created such success in today’s most popular platforms, as well as what we can take away from the…