Visual Social Media Marketing: 2021 Strategies to Utilize Now
Are you taking advantage of the best new tools at your disposal? It’s crucial to be aware of and utilize the full spectrum of visual innovation that’s been emerging. During the pandemic, the need for outstanding visuals has skyrocketed. What are you doing to differentiate…
CRO & SEO: How To Combine Them To Affect Your Bottom Line
Contrary to what some marketers think, CRO (conversion rate optimization) and SEO (search engine optimization) do not actually compete with each other. CRO and SEO go hand-in-hand to drive your website’s traffic and improve conversion rates. When it comes to marketing, conversions refer to any…
How Apple’s iOS 14 Will Impact Facebook Advertising
If you’ve updated your iPhone to iOS 14, you may have already noticed a popup when opening your Instagram or Facebook apps. In the update, a popup screen asks users if they want that app to track their activity online. Since privacy issues have gotten…
Celebrity and Athlete Social Media: What Your Business Can Learn
Social media is a powerful tool that everyone from politicians and celebrities to athletes and entrepreneurs leverage every day to get their message across quickly, and to a large audience. It is as important to connect to followers through Instagram and Twitter as it is…
Paid Ads: People-Centric vs Product-Centric
Are Your Paid Ads Product-Centric Or People-Centric? Learning what customers want means dedicating time looking at search query data. That information can reveal everything from new queries we never knew about to how we’re matching with the wrong queries. But what if we’re paying…
What Metrics Should I Track for SEO Success?
One of the most advantageous aspects of online marketing is that there are a myriad of ways to track success. Examining your analytics reveals insights into how effective your marketing efforts are and where there is room for improvement. Knowing which metrics to look for…
B2B Marketing Hack: How to Safely and Profitably Shift Budget to Bing
Whenever you hear anyone in the marketing world talking about paid internet advertising, the conversation is usually centered around Google Ads. But, what about Bing? Does anyone even use Bing? Surprisingly, yes. A lot of people use Bing—all the time. In fact, you probably don’t…
How to Calculate ROAS & 3 Ways to Use It
Knowing which metrics to track is an essential part of your marketing strategy to identify methods that are working and highlight areas where there may be opportunities for improvement from social media marketing campaigns to keyword optimization. Thanks to modern digital advertising tools and platforms,…
Google Maps Ads: Everything You Need To Know
As digital marketing experts, our job is to ensure that our clients are seen in the right place, by the right person, at the right time. Whether a targeted ad campaign or an effective long-term organic search marketing strategy, our teams tactically design practical approaches…
Google My Business Basics
What is Google My Business? If you’re not already using Google My Business (GMB) for your company, you’ve at least encountered it during your own internet searching. Anytime a search is performed for a specific query, for example “seafood restaurants near me,” then businesses with…
A/B or Multivariate: Which is Right for You?
CREATIVE Dept too many secrets memo: At the Creative labs here at Clicks & Clients we do a lot of web page CRO testing. But even for folks who do this a lot it isn’t always so obvious which kind of testing to start with….
Master the Art of Headline Writing: The Ultimate Guide to Boosting Engagement
The Power of Headlines Have you ever found yourself stumped when trying to craft that perfect headline? Wondering how to use powerful headlines to drive engagement, capture your reader’s attention, and truly make an impact? Then you’re in the right place. Welcome to “Master the…
Tell Us Your Goals
Recent Posts
- Google PMax: Get the Most Out of Your Ad Campaigns While Combating Fraud
- Lead Ads Don’t Have to Suck: How to Leverage Them Correctly
- Why More Expensive PPC Ads are Almost Always Worth It
- Unlock the Secrets of Organic CPA: The Ultimate Guide to Cost Per Acquisition
- Secrets We’ve Learned from Years Working with Paid Account Reps at Meta, TikTok, LinkedIn and Google