Dominate the Market with Google Display Ads 2023: A Step-by-Step Guide
Introduction Welcome aboard! If you’ve landed here, it’s probably because you’re looking to elevate your online marketing strategy with Google Display Ads. Congratulations, because you’ve hit the bullseye! This is your definitive “Google Display Ads guide” to master the realm of online advertising in 2023….
Convert More Qualified Leads…In An INSTANT!
Let’s be real for a moment: Facebook Canvas ads, as beautiful as they were, were a major pain to build out and the ends didn’t justify the means for most brands looking to create a faster post-click experience in Facebook and Instagram. Flash forward to…
These Are Not The Ad Positions You’re Looking For
A few weeks ago, I highlighted an article regarding the average position metric in Google Ads in the Clicks and Clients weekly newsletter entitled, ‘In Google Ads, Your Average Position Isn’t Your Average Position. Wait, What?’. Well, today, Google officially announced that they are sunsetting…
The Top 5 Methods for Better Advertising
These 5 Advertising Design Methods Will Turn Heads. Guaranteed. 1. KISS “Keep It Simple, Stupid” or (KISS) is a design principle coined by Kelly Johnson, a lead engineer at the Lockheed Skunk Works. The KISS principle states that systems work best if they are made…
Why Instagram’s New Algorithm is Killing Veteran Accounts
Instagram was that bright shiny new toy 9 years ago. Something totally unique and different, something to steal thunder from Facebook. As Facebook continues to grow it will continue to gobble up the competition, because let’s face it… everything has a price tag. In 2012,…
Are You Listening to What Your Data is Saying?
In the age of digital, the amount of data gathered through PPC can be overwhelming. The data contains clues to who your customers are. How old are they? Where were they when they were searching? What device did they use? Are they really searching for…
Utilizing Facebook’s Offline Events to Track Revenue
Facebook’s marketing platform has come a long way in the last several years, from tracking ‘likes’ and engagements for businesses in the early days—to today, tracking actual revenue attributed to your ads. That said, many marketers are failing to put the right tools in place…
Ultimate Guide to a Complete SEO Website Audit
The essence of online business success hinges on the capacity of a brand to make its mark in the digital realm. For this, Search Engine Optimization (SEO) remains the critical cog in the mechanism, steering your audience to discover your website and interact with your…
Digital Marketing: The Pros and Cons of In-house vs. Agency
As someone involved in your business’s marketing efforts, you know that digital marketing – in some capacity – is essential to reaching your target audiences. And while digital marketing is both innovative and progressive when compared to traditional tactics, that also means it’s ever-evolving. So,…
Super Bowl Social Media Campaigns
It is no secret that the Super Bowl is one of the biggest advertising events of the year. In 2016, 111.9 million viewers tuned in to watch the Panthers and the Broncos battle for the championship. Companies spend millions of dollars every year in order…
Colorado AMA Ski & Outdoor Marketing Recap
Digital Marketing topics were front & center at the Colorado AMA Ski & Outdoor Marketing breakfast Wednesday, January 18, 2017 at the University of Denver. Here is a recap of the Colorado AMA Ski & Outdoor Marketing event. What is Social Good? Social good is…
Old, Lost Leads Got You Down? 10 Strategies for Reactivating & Re-Engaging Ghost Leads
People are fickle. Take online dating, for example. You meet someone, start chatting, and it feels like you’re hitting it off. Until they disappear. No more texts. No more likes. No more anything. Just silence and the painful sensation of your self-esteem shrinking into oblivion…
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