Google AdWords: What’s “Next?”
If you’ve accessed your Google AdWords account in the last few months, you probably noticed something a little different. It’s a new, redesigned interface called AdWords Next. Rolled out in 2017, the new design allows you to work “20% faster,” making it easier to do…
How Lawyers and Attorneys Can Win at PPC Advertising
Many agencies and fellow PPC professionals are eager to help businesses and entrepreneurs across all industries succeed at SEO. When it comes to PPC advertising for lawyers and attorneys, that task can be a bit more challenging. According to Wordstream, “attorney” and “lawyer” paid searches rank…
How We Found $20,000 Worth Of Wasted Ad Spend
Don’t you hate it when you find one of those recurring charges on your credit card statement for something you haven’t used in months? They’re usually small enough to not notice, but annoying nonetheless—especially when you find out how long it’s been going on. The…
Google Keynote – Improving Consumer Experience on Mobile Devices
Google Keynote – Changes Coming in Mobile First, Last Click Strategies Technology is ever-changing, why shouldn’t your digital marketing efforts follow suit? Consumers are expecting a relevant and seamless experience when they use a mobile device to find, do, or buy something. According to Google,…
Denver Digital Marketing Event Recap: Google Partners Connect
Mobile devices have changed consumer behavior so dramatically that marketers now must think and measure across multiple devices. This theme resonated with those who attended our Google Partners Connect event on Feb. 8. Being a Google partner means that Clicks and Clients is recognized by…
Digital Marketing Event Denver : Google Partners Connect
At Clicks and Clients, one of our core values is to be ‘Geeky about what we do.’ For our sales team, that means they’re geeky about sales. For our social media team, they’re geeky about social media. And hashtags. Hashtags are big on that team….
[Video] Google Analytics Remarketing
In this video, PPC Specialist Jeff Stuart shows you how to set up remarketing audiences in Google Analytics. What makes remarketing so powerful? The majority of people who click on your ads and visit your site won’t be ready to buy right away, but will…
4 Free Digital Marketing Courses You Should Geek Out On
Want to pursue a career in the digital marketing world? Here at Clicks and Clients, we pride ourselves on being geeky about what we do. This core value truly sets us apart from our competition in many ways, but I will focus on the two…
5 Free Keyword Research Tools that will Rock your Socks
Photo Credit Keyword research is easily at the core of starting to build an SEO campaign. It’s better to take the time to carefully plan and implement your keywords, then to have to go back and change them later on. There are so many tools available…
Call-Only Converters: The Moving (Re-)Target
Let’s Chat Call-only campaigns, along with call extensions, have become the premier conversion tools for a whole swath of industries that use PPC to augment their marketing efforts. Many right-now businesses such as auto repair facilities, banking institutions and more have become a whole new subject…
4 Simple Steps To Onboarding PPC Clients Like A Pro
Account transitions are a necessary component to any agency’s workflow. Onboarding new clients, whether they have established campaigns or need to help getting started from scratch, involves a high amount of clear, effective communication. Without it, the new client you and your agency worked so…
How to know & measure your marketing CPL & ROAS
What if i told you you never need a developer to place conversion code again? How to get started measuring ROAS and CPL.