Google AdWords: What’s “Next?”
If you’ve accessed your Google AdWords account in the last few months, you probably noticed something a little different. It’s a new, redesigned interface called AdWords Next. Rolled out in 2017, the new design allows you to work “20% faster,” making it easier to do…
How Lawyers and Attorneys Can Win at PPC Advertising
Many agencies and fellow PPC professionals are eager to help businesses and entrepreneurs across all industries succeed at SEO. When it comes to PPC advertising for lawyers and attorneys, that task can be a bit more challenging. According to Wordstream, “attorney” and “lawyer” paid searches rank…
How We Found $20,000 Worth Of Wasted Ad Spend
Don’t you hate it when you find one of those recurring charges on your credit card statement for something you haven’t used in months? They’re usually small enough to not notice, but annoying nonetheless—especially when you find out how long it’s been going on. The…
Digital Marketing: The Pros and Cons of In-house vs. Agency
As someone involved in your business’s marketing efforts, you know that digital marketing – in some capacity – is essential to reaching your target audiences. And while digital marketing is both innovative and progressive when compared to traditional tactics, that also means it’s ever-evolving. So,…
Traffic and Conversion Summit 2017 Preview
The Summit The 2017 Traffic & Conversion Summit, March 10-12 in San Diego, marks our second as an agency partner as well as attendees and we are absolutely thrilled to be returning this year. As an agency primarily focused on directing qualified leads and earning…
Colorado Digital Marketing Summit Recap
I was excited to have an opportunity to attend the Colorado Digital Marketing Summit in Colorado Springs last week. The event was located at the Antlers Hotel in downtown Colorado Springs last Thursday and hosted by SocialSEO and Google. The event had an incredible lineup…
[Video] Google Analytics Remarketing
In this video, PPC Specialist Jeff Stuart shows you how to set up remarketing audiences in Google Analytics. What makes remarketing so powerful? The majority of people who click on your ads and visit your site won’t be ready to buy right away, but will…
4 Free Digital Marketing Courses You Should Geek Out On
Want to pursue a career in the digital marketing world? Here at Clicks and Clients, we pride ourselves on being geeky about what we do. This core value truly sets us apart from our competition in many ways, but I will focus on the two…
Google Shakes Up the PPC (and SEO) Universe
Like many, recently I was surprised to fire up the old Google machine and notice that the advertisements on the right hand side of the of the SERPs were conspicuously absent. Also, instead of three ads above the organic results there were now four. The…
Call-Only Converters: The Moving (Re-)Target
Let’s Chat Call-only campaigns, along with call extensions, have become the premier conversion tools for a whole swath of industries that use PPC to augment their marketing efforts. Many right-now businesses such as auto repair facilities, banking institutions and more have become a whole new subject…
How to Succeed in Multilingual Internet Marketing
Overseas consumers are coming online at an incredible rate. Now with 63% of the world’s online population as non-English speakers, multilingual SEM strategies are necessary for effective global internet marketing. According to Internet World Stats, the Middle East and Africa have the fastest growing online…
4 Simple Steps To Onboarding PPC Clients Like A Pro
Account transitions are a necessary component to any agency’s workflow. Onboarding new clients, whether they have established campaigns or need to help getting started from scratch, involves a high amount of clear, effective communication. Without it, the new client you and your agency worked so…