Hey folks, Austin here, and it’s time for another Weekly SEO Recap (That Worked As Planned Edition).

What happens if you Google SEO? You get all the latest SEO articles Google thinks are relevant to your search. But are they relevant to you? Let me be the judge of that and help you cut to the chase.

Creating Geo -Targeted/Local – Focused Landing Pages at Scale

By Rand Fishkin

One problem we face here all the time with our Real Estate clients is creating landings pages for different areas of the country that we don’t have a physical presence.   There are a lot of techniques you can choose from to throw up landing pages, but not all of them work as well as you would want.  Rand Fishkin over at Moz though has thrown together a great explanation of not only the problem but some great tips on strategies moving forward.

Pros:

– Interesting insights into geo-landing pages

– Easy to follow explanation

Cons:
– Data from case study would have been helpful

Overall: Watch It!

Are Bigger iPhones Better for Paid Search?

By Mark Ballard

Apple just a few weeks ago launched bigger iPhones onto the market and it could launch better PPC conversions across the internet.  Since Apple controls almost 65% of mobile traffic a bigger iPhone gives users more opportunities to see better mobile ads.  The scenario is if just 15% convert better it could seriously close the RPC gab compared to desktop PCs.  Though the iPhone data is still early it is a very nice scenario that could mean big bucks for business if they specifically target Apple’s mobile devices.

Pros:

– Lots of Data to help follow the conversation

– Apple’s impact on PPC

Cons:
– Still early for sound conclusions

Overall: Read It

 

7 Things You Believe About SEO That Are Not True

By Joshua Steimle

I love reading entry level SEO articles because this is what our potential customers and current clients are reading.  If they have questions I want to know what brought about these questions, so I know how to better answer them.  This article from Forbes actually offers a lot of interesting tid bits that I think is very useful for someone thinking of hiring an SEO company.  This article is actually one of the better entry level pieces I’ve ever read because it’s all about client expectations, and Joshua Steimle does a great job guiding those expectations in the right direction.

Pros:

– Easy to follow language for newbies

– Setting Client Expectations

Cons:
– A tad boring for veterans

Overall: Read It