In this video, PPC Specialist Jeff Stuart shows you how to set up remarketing audiences in Google Analytics.

What makes remarketing so powerful?

The majority of people who click on your ads and visit your site won’t be ready to buy right away, but will make a purchase sometime in the future. Remarketing allows you to reconnect with these people and adjust your ads for increased relevancy.

For example, an e-commerce site can create a remarketing audience of people who visit a particular product page but don’t make a purchase. Instead of general ads for the store, this audience only sees ads for the specific product they showed interest in.

Using Google Analytics to set up your remarketing allows you to segment your audiences even further using the analytic data available on the platform. The video above will walk you the entire process step-by-step.