Director of Media Strategy
100% Remote Work
Do you have an analytical mind but appreciate good creative? Have you ran campaigns on Meta, Google, LinkedIn, TikTok, etc. and enjoy both the strategy and tactical side of media? Do you love speaking with clients about their marketing challenges and immediately start thinking of solutions to help their business? Does growth get you excited? If you answered yes to all of these questions and enjoy working fully remote alongside an amazingly innovative and creative team, you may be a fit for the Director of Media Strategy we are looking to hire!
Responsible for all aspects of strategy and executing paid digital media campaigns on networks platforms listed above and more, the Director of Media Strategy will lead a seasoned team to exceed client KPIs and grow client’s business. This includes initial planning, implementation, monitoring, optimization, analysis and reporting.
In addition, the role will serve as the day-to-day subject matter expert (SME) for our clients, providing strategic recommendations, analysis, and reporting as well as responding to ad-hoc requests. You will be the one responsible to target customers, create compelling and engaging ads with our creative team and to deliver outstanding communication, service and campaign performance for our clients.
Additional Responsibilities include:
- Strategize, develop, execute and analyze ad programs that communicate a brand story to targeted external audiences on platforms such as Google (Adwords & YouTube), Bing
- Daily management of paid digital media campaigns for a variety of clients and budgets.
- Work within client budgets and seek methods to improve metrics like cost per click, conversion rates, etc.
- Retain key clients and show an upward trend of SEM revenues for the agency
- Leverage our real-time data dashboards and a plethora of reporting tools, you will communicate campaign performance to clients and create a clear road-map for the future
- Analyze performance data and provide intelligent synthesis, interpretation and appropriate action plans based on conclusions
- Continuously measure and optimize campaign performance while also establishing benchmarks and recommend future tests
- Communicate with clients on all elements of the campaign, including planning, performance, and project status
- Prepare reports and present results to clients and management
- Maintain a high level of up-to-date knowledge of best practices and strategies in advertising networks (betas, ad network updates, innovation opportunities, etc.)
- Use a data-driven approach to develop marketing strategies and marketing plans to support and achieve the client’s business objectives
- Build effective relationships with all clients
- Gather data on consumer, competitor, and market conditions
Requirements
- 3+ years of performance marketing experience required, specifically an emphasis on strategy and social
- Bachelor’s degree or higher preferred
- Experience in scaling/increasing campaign spends while maintaining or improving KPIs
- Ability to problem-solve and structure complex projects/plans with multiple stakeholders and deliverables
- Ability to communicate effectively to all employee levels while understanding both the day to day and big picture
- Ability to hire, train, and foster collaboration with a team that reports directly to you
- Ability to work in a fast-paced environment while managing time effectively
Benefits include:
- 3 Weeks PTO
- 7 company holidays and one day off for your birthday
- Company travel & events – week-long ski trip!
- Lunch and Learns
- Health, Vision, Dental
- Short & Long Term Disability
- 401k with company match