Pay Per Click Marketing

Pay per click (PPC) marketing, sometimes called SEM or Search Engine Marketing, typically refers to paid search ads on Google, Bing, and Gemini. These ads capture the traffic that’s at the bottom of the sales funnel. Because of this, it is a very effective marketing channel when managed correctly. It is also a channel that is constantly evolving and has to be monitored and adjusted regularly.

At Clicks and Clients, we believe every client is unique. Starting with our discovery call, together we’ll develop a plan to not just meet your business goals, but a plan that will directly link our activities to your bottom line.

We know your business is complex. You may need new ideas and approaches to capture more leads and sales. This is why we focus on understanding the big picture and helping you put all the moving parts in the right places, not into a formula.

More than Paid Search

Although paid search typically has the highest ROI and propendency for conversions, PPC is more than search ads.

At Clicks and Clients, we utilize a full range of ad types to reach our client’s goals. Some of these include:

Shopping

We manage shopping ads on Google, Bing, Social, and Amazon and we offer feed management services to optimize your feed for the best possible performance in each marketplace.

Remarketing

Sometimes called “retargeting”, this marketing tactic allows us to identify visitors to your site, sort them into segments, and continue to market to them based on their actions.

Video

Video ads are a powerful branding tool that has the ability to increase your company’s performance across all channels. We’ll not only build and manage your campaigns, but our creative team can also assist you in creating the best videos that are optimized for performance.

Display

We utilize advanced behavioral targeting to show your image and video ads to your exact target audience across the internet. Using IP address tracking, we can determine the true value of your display campaign by measuring view-through conversions instead of click-through only.

What Sets Us Apart

We manage shopping ads on Google, Bing, Social, and Amazon and we offer feed management services to optimize your feed for the best possible performance in each marketplace.

We don’t automate our account management. Bids, budgets, and optimizations are managed by a real person, in real time, based on your data.

We’re transparent with your data. We do not “own” your ad accounts, your ads, your Google Analytics, or your Google Tag Manager accounts. This means you are free to check on the accounts and view the data whenever you please. Should you ever decide to part ways with us, you retain all of your accounts and assets.

We really are your partner. At Clicks and Clients, our service lines do not compete with each other for your business. We take a holistic approach to your business and our agency. If you are an SEO client and we feel that your business goals would be better met by Paid Search, we’ll be the ones to tell you. Every other week, our entire agency gets together to discuss our clients and how we can help them grow. Although you’ll be assigned one account manager, in reality, you’ll have nearly 20 marketing experts brainstorming on ways to better reach your goals.