

Paul Rakovich
Paul is the founder and CEO of Clicks and Clients and one of the premiere PPC experts in the country. He is a digital marketing visionary known for his innovative strategies and client-centric approach.
Paul Rakovich Biography
Paul Rakovich graduated from Northern Arizona University with a Bachelor of Science in Hotel and Restaurant Management degree. Recently he and his wife established the Rakovich Family Endowed Scholarship supporting hardworking students in NAU’s School of Hotel and Restaurant Management.
After graduating, Paul moved to Las Vegas, where he spent a decade working in the restaurant industry.
In 2003, he launched an e-commerce site from his garage, selling Tony Robbins’ CDs and DVDs. Leveraging paid search ads, he quickly scaled the business to generate over $50,000 a month in sales. This success marked the beginning of his transition from the restaurant industry to digital marketing.
Paul discovered his true passion in developing digital marketing strategies for a diverse range of businesses. He mastered the art of efficiently and effectively solving the universal challenge of finding and converting customers. The skills and expertise he gained from running his own online business laid the foundation for Clicks and Clients.
At Clicks and Clients, Paul focuses on performance-based marketing and ROI, helping small- and medium-sized businesses harness the power of online marketing to generate leads and grow sales. His paid search experience dates back to before the existence of AdWords. As a recommended Perry Marshall consultant, Paul has managed millions of dollars in search ad spend for various businesses, from clothing retailers to info-marketing experts.
Today, under Paul’s leadership, Clicks and Clients continues to thrive, driving exceptional revenue growth and setting new standards in digital marketing.


Paul's Specialty Areas





About Paul's Education & Professional Designations
Paul Rakovich graduated from Northern Arizona University with a Bachelor of Science in Hotel and Restaurant Management degree.
He is the founder of Clicks and Clients, a full-service digital marketing agency that was recognized on the Inc. 500 list of fastest-growing companies (No. 406 in 2014), featured in the Wall Street Journal, and ranked No. 4 for the Denver Business Journal's 2016 Small Business Awards.
His expertise in managing substantial ad spends, including over $100 million in total for his clients, showcases his proficiency in the field.
Paul's innovative approach to paid digital advertising has been featured on the Digital Velocity Podcast, where he shared insights on current and future trends in the industry. Furthermore, his strategic and creative thinking has been highlighted in discussions about the impact of major updates like the iOS change on the paid ad space.
His agency is known for its cutting-edge and creative paid ads, as discussed in an episode of The Thoughtful Entrepreneur.
Paul's honest and strategic approach to online marketing has also been commended in the Manage 2 Win podcast.
These achievements, among others, underscore his status as a go-to expert for scaling companies through Facebook Ads and other digital marketing strategies.
Paul's Insights
Google PMax: Get the Most Out of Your Ad Campaigns While Combating Fraud
Performance Max (PMax) is an automated ad campaign from Google that’s meant to streamline multi-channel ads while boosting conversions. In other words, hit the easy button and get a better result than you could if you ran search, display, and YouTube on its own. If...
Lead Ads Don’t Have to Suck: How to Leverage Them Correctly
Lead ads (aka: lead generation ads) come with a bad reputation. Companies either think they don’t deliver or the leads are fake. Here’s the reality: lead ads are an easy way to grow your leads. And when done correctly, the ROI is high. Not using...
Why More Expensive PPC Ads are Almost Always Worth It
MORE EXPENSIVE LEADS are WORTH IT. Yeah, we said it. If you were told as a business that you could double or maybe even triple your lead-to-close ratio, would you be interested? If yes, then read on to learn why a sole focus on lowering...
Paul's Podcasts
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