How to Make the Most of Your Videos
The usage of video in advertisements has become the post prominent way to increase CTR. Think about it like this, when you see a post with no video or a very small visual you are engaged with it for less than three seconds. When you…
Autumn Influencing Design
Autumn evokes certain senses, it creates a very familiar and comforting picture in your mind, but most importantly, it is the season that welcomes creativity. While the routine deep color palette and outdoorsy theme will always be a staple, there much more to the autumnal…
How to Use Headlines to Drive Engagement
Headlines are a very important aspect of advertising. Moz reports that 80% of viewers don’t make it past the headline. This emphasizes the idea that a good headline could increase engagement exponentially. A member of our team recently shared a very interesting article by BuzzSumo….
How to Increase Profits with a Phenomenal Online Presence
I recently stumbled upon an article written by The Wall Street Journal. The article discusses how a controversial item of clothing caused an uproar on Gucci’s social media accounts. As a result of their social media influence taking a significant hit, their sales numbers and…
Underrated Social Media Features for Marketers
Social media has become an integral part of digital marketing. It has enabled consumers to visualize a brand’s image. Social media has also bridged the gap between consumer and product. The media platforms today offer a multitude of options for brands to enhance their online…
A Guide to Google’s Display Ads
Display advertising can be daunting if your not familiar with the accepted dimensions. Here is a guide to help you utilize top performing formats as well as to venture into other supported dimensions. Google enables marketers to enhance their ads through a plethora of formats,…
A Guide to Facebook Ads
When it comes to social marketing, Facebook rules the market. Facebook advertising has allowed marketers to reach millions of people within a shorter span than ever before. The compatibility of this platform has given freedom for marketers to become more creative with their ad creative,…
The Ghost of Social Media Past
I stumbled upon a recent Gizmodo article that inspired me to write about past social networks. In this post, I discuss why past social networks’ failures have created such success in today’s most popular platforms, as well as what we can take away from the…
My Internship Experience at a Digital Marketing Agency
Like most college sophomores nearing the end of the school year, I was frantically searching for an internship for the summer. This prompted me to attend a school career fair in hopes that one of the recruiters may be interested in my resume. The night…
Local Pages, Local Search Results, and Local Strategy
We have quite a few brick and mortar businesses as clients. As you might expect, they are always interested in ranking in local search results and curious about what strategies will help them accomplish this. While I’m always up for having these conversations, I thought…
Type is a Dance, and the Designer is the Choreographer
It may be something we often overlook, but typography plays an essential part in the design process. Each logo we see is specifically designed with a font to fit the brand. Typography can change the entire look and feel of a design or advertisement,…
Three Major Advancements Projected for Social Media in 2019
It’s 2019. So what’s projected to change for marketers this year in social media? Advancements in digital customer support automation, snack ads alongside vertical, full-screen video, and Instagram e-commerce usage should all be watched closely. One of the most significant assets social media offers a…