Stop Playing the Lottery with Your Ads: A/B Testing for Meteoric Conversion Rates!
Introduction What is A/B Testing? A/B testing, also known as split testing, is an experimental method used in digital advertising. At its most basic, it involves comparing two versions of the same web page – the ‘A’ and ‘B’ – to see which performs better….
How to Use Geotargeting for Effective Customer Reach
In the rapidly evolving landscape of digital marketing, one strategy has emerged as a game-changer for businesses aiming to target specific audiences: geotargeting. Geotargeting is a powerful tool that allows businesses to deliver different content or advertisements to consumers based on their geographic locations. By…
SaaS Dashboards Improve Marketing Performance
In today’s competitive market, SaaS companies constantly seek ways to gain an edge and stand out. However, success is not guaranteed, with McKinsey & Company reporting that only 50% of SaaS companies achieve multi-billion dollar status despite annual growth rates of 60%. In such a…
How to Take Advantage of the Post-Pandemic Pent-Up Demand for Vacation Rentals and Lodging
After a year of living through a global pandemic, people are traveling to satisfy their travel fever as life begins to return to normal and an increasing portion of the population gets vaccinated. With this return to normal comes a high demand to travel, making…
The Shift to Direct-to-Consumer Accelerates in ‘21
The eCommerce industry has changed the way that we all shop, moving away from brick-and-mortar setups and providing greater access to all types of products. However, in recent years, Direct-to-Consumer (DTC) ) retail has exploded. And for good reason. If you’re still using a middleman…
Google My Business Messaging: Engage Directly With Your Customers
Have you heard about Google My Business messaging? It’s a great marketing tool that can help businesses monitor customer behavior and target Google’s business messages to specific demographics to increase their exposure. With GMB messages, companies can use Google business messages to improve search results…
5 Conversion Rate Tactics That Are Low Cost, High Reward
Ultimately, the goal of any business is to convert consumers into customers—and keep those customers coming back. But, the term “conversion rate” in marketing merely reviews the percent of people who perform a desired action, so depending on your business goals, conversions can be defined…
How To Improve Page & Site Speed
What is Page Speed? If you’re not entirely sure what the term “page speed” refers to, it’s not a difficult concept to grasp. Essentially, page speed simply refers to how quickly a web page loads. Why Does Page Speed Matter? When it comes to…
Ditch the Old Paid Search Strategies: Try These Alternatives
We get it. The pay-per-click world is an ever-changing one. Once you’re caught up, it’s easy to get comfortable and coast, confident that you’re in the clear for a while longer. But even if you’re relying on strategies as recent as 2018, you’re due an…
Visual Social Media Marketing: 2021 Strategies to Utilize Now
Are you taking advantage of the best new tools at your disposal? It’s crucial to be aware of and utilize the full spectrum of visual innovation that’s been emerging. During the pandemic, the need for outstanding visuals has skyrocketed. What are you doing to differentiate…
CRO & SEO: How To Combine Them To Affect Your Bottom Line
Contrary to what some marketers think, CRO (conversion rate optimization) and SEO (search engine optimization) do not actually compete with each other. CRO and SEO go hand-in-hand to drive your website’s traffic and improve conversion rates. When it comes to marketing, conversions refer to any…
How Apple’s iOS 14 Will Impact Facebook Advertising
If you’ve updated your iPhone to iOS 14, you may have already noticed a popup when opening your Instagram or Facebook apps. In the update, a popup screen asks users if they want that app to track their activity online. Since privacy issues have gotten…