SEO Services Built for 2024 and Beyond
The world of Search Engine Optimization (SEO) is rapidly evolving.
Google released a number of major algorithm updates in 2023 and 2024, aiming to combat the increasing amount of search engine spam and low-quality generative AI content.
These changes have completely upended the playbook for “traditional” SEO, leaving many businesses scrambling.
Not Just Traffic — Meaningful Conversions
Authenticity has always been important in SEO, but now it is absolutely critical.
That’s why we don’t have a one-size-fits-all SEO plan. Every business is different, and so are your customers.
When you work with Clicks and Clients, we sit down with you to understand your business from end-to-end and develop a bespoke SEO strategy tailored to your strengths, capabilities and the types of users you hope to capture.
This is how we don’t just drive organic search traffic to your website — we drive conversions that impact the bottom line.
No Tricks, No Gimmicks, No Fluff
SEO is changing rapidly — what hasn’t changed is how important it is to create genuine, impactful content that resonates with your audience. That’s how we approach SEO.
What Are ‘AI Overviews’?
AI Overviews are a new search feature that inject generative AI text at the top of the search results.
Depending on the type of query, case studies have shown that appearing in an AI overview can increase your traffic from 10% to 100% compared to traditional search results.
Brands that produce high-quality, well-researched content will capitalize on AI overviews in this new era of Google search. That’s where Clicks and Clients excels.
— Robert H.
Criminal Defense Attorney
Los Angeles, CA
What is SEO?
Search engines like Google and Bing use natural language processing algorithms and hundreds of so-called “ranking factors” to understand what is on your website and how it should rank in search results.
SEO is the practice of optimizing your website to help search engines better understand what your business does and why you are important.
How to use SEO to earn market share among the big brands
Find out how Clicks and Clients helped a family-owned vacation rental company grow organic search traffic by 26.7% year-on-year and boost revenue during peak season.
Mile High born and bred
How We Work Together
It all starts with a discovery call. This is when we talk about business goals and we see if we’re a good fit. SEO isn’t appropriate for all businesses, so this is where we’ll give you an honest assessment of what’s possible.
We develop the plan. As we mentioned, every business is different. This is when we tailor a growth plan to your goals and your capabilities. Next, we’ll align on it, and our team will get to work.
We partner and grow. We view ourselves as a partner and an extension of your marketing team. At Clicks and Clients, our service lines do not compete with each other for your business. We take a holistic approach to your business and our agency.
If you are an SEO client and we feel that your business goals would be better met by Paid Search, we’ll be the ones to tell you. Every other week, our entire agency gets together to discuss our clients and how we can help them grow. Although you’ll be assigned one account manager, in reality, you’ll have nearly 20 marketing experts brainstorming on ways to better reach your goals.
Get the Latest
Recent SEO posts from the Clicks and Clients blog.
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