Facebook is Still King of Social Media Giants
It’s true that Facebook is one of the elder statesmen of the social media world — but it is still one of the most powerful.
With around 2.9 billion monthly active users in 2024 (that’s around 36% of all humans on earth), Facebook is the most visited social media platform in the world.
Add to this that Facebook offers a suite of targeting features to help businesses tap into its massive user base.
Ready to Fill Your Sales Calendars?
We started running Facebook ad campaigns back when it was called “The Facebook.”
Over the ensuing two decades, Clicks and Clients developed a battle-tested and versatile lead generation playbook.
Not only can we quickly zero in on your ICP, but we have the capabilities in place to rapidly launch and scale your campaigns.
— Geoff Chadwick
CMO, FortuneBuilders
Real estate events company
You Need a Partner Not an Agency
The only way to successfully scale Facebook advertising campaigns is through partnership and transparency
Transparency
This is at the core of what we do. You’ll always retain full control of your accounts with full visibility into our campaigns. .
Communication
From Day One, we establish a proactive feedback loop with our clients. This doesn’t just help us build great campaigns — it ensures they stay great.
Adaptability
We continually monitor market trends and changes with Facebook ad features. This allows us to quickly capitalize on opportunities and pivot away from underperforming tactics.
See how Clicks and Clients cut cost-per-lead in half with video ads
With eye-catching video creatives, we doubled a client’s conversion rate and slashed their CPL by half.
3x increase in lead volume
When we said we were adaptable, we weren’t kidding. Find out what happened when we decided to throw out the conventional playbook with a client.
Facebook Advertising Can Be Confusing
Targeting the wrong customer with your Facebook ad campaign can impact your return on investment. In fact, this is just one of several variables to consider when developing a successful Facebook campaign.
In addition, you need to consider your current customer data, selecting the correct image, writing great copy, optimizing your landing page and properly using remarketing as a part of your campaign.
A simple misstep in any one of these variables can result in lost leads and lost sales.
Having created hundreds of Facebook ads for our clients, we understand how confusing and frustrating setting up your ad campaign can be.
That’s why we embrace transparency.
From our initial Discovery call to developing your ad campaign, your ad sets, and your ad, we partner with you and your business to ensure success. Every step of the way we’ll tie our efforts directly to watching your return on investment grow.
If you’ve struggled to scale your business with Facebook Ads and you’re ready to use it more effectively to get more leads and sales, then click the button below and schedule your Discovery Call today.
Together, we’ll map out a plan to target your ideal audience and achieve your business objectives.
Anatomy of a Successful Facebook Ad
Your company logo. The image size needs to be 40X40 pixels so having good resolution is important.
You only have a second or two to capture someone's attention with your copy. To do this the copy needs to be about them not about you.
The image you choose for your ad is important. It needs to be relevant to the offering and should stand out as people scroll through their feed
This is the BOLD part of the ad. In our experience, the best performing ones tell your customers what to do.
Like the Headline, the Button is also a call to action. The button links to a specific action or sales page.
You only have a second or two to capture someone's attention with your copy. To do this the copy needs to be about them not about you.
The image you choose for your ad is important. It needs to be relevant to the offering and should stand out as people scroll through their feed
This is the BOLD part of the ad. In our experience, the best performing ones tell your customers what to do.