Have you ever used Google to find a local business or service?
The search results usually include a map with pins showing providers near you. SEOs call this the “local pack,” and it is valuable real estate.
Studies show that almost 50% of all local searchers click on results in the “local pack.”
Local SEO is the process of getting your business to show up in the local pack. It involves a lot of time, effort, and attention to detail.
Elements of Local SEO
Local SEO touches almost every aspect of the customer experience, from your website to in-person interactions.
Local SEO is a lot, and it can get overwhelming quickly
Find out how Clicks and Clients can help with a quick, 30-minute discovery call.
Local SEO Ranking Factors in 2024
The elements we listed above are just the start. When ranking your business, Google also considers:
- Business proximity to the user
- Business hours
- The number of recent “check-ins” at your location
- Review quantity, velocity and diversity
- The user’s prior search history
- Behavioral signals from your website
- Social media signals
Sources: The Hoth, Joy Hawkins
This means that how you rank in local SEO can depend on where you are, where your searchers are, and what they have searched for already.
So… how can I consistently rank in local search?
Winning at local SEO takes a lot of time, effort, and attention to detail.
That’s why it can be so beneficial to work with an agency partner who can get you better results, faster.
That frees you up to do what you’re best at — running an amazing local business.
Supercharge your results with local PPC
One way to get better results faster is to pair your local SEO efforts with local PPC.
This can not only get you more customers more quickly, but the positive behavior signals from PPC visitors can improve your local SEO.
Schedule a quick discovery call to find out more.
No Tricks, No Gimmicks, No Fluff
We founded Clicks and Clients in 2008. A lot has changed in search since then, but our formula for success remains the same.
Expertise
We seek out and hire people who are good at what they do. Our team has more than 65 years experience in SEO, 72 in PPC and more than $153 million in managed ad spend..
Partnership
We’re not the type of agency you only hear from once a month. With Clicks and Clients, you get a partner that proactively manages your campaigns, provides regular updates, and is always available for discussions.
Transparency
You'll always own your accounts and have full visibility into all performance and strategy we use. Should we ever part ways, you’ll keep everything we produced.
Find out more about Clicks and Clients
— Robert H.
Criminal Defense Attorney
Los Angeles, CA
10x increase in traffic to local SEO client
See how Clicks and Clients tackled a complex directory listing campaign to help a client achieve a 90% share in their local market.
Based in Colorful Colorado
Frequently Asked Questions
Local SEO can help you attract potential customers in your local area. Many times, customers are looking at their devices while they are on the move, trying to find out where to go for the help they need.
Local SEO can help you build your reputation and trust with customers and can be the difference on whether they decide to choose your business or they choose to go with a competitor instead.
Think about a scenario from the perspective of a potential restaurant customer. If you are looking to meet someone at a restaurant after work, you type in “restaurants near me” into a Google mobile search. The results that come back will be how you make your decision. These results can include everything from reviews, price ranges, hours of operation, description, and physical location. If you are the restaurant owner, how can you make your restaurant stand out from the rest online? That is where local SEO helps business owners of all shapes and sizes.
Many times, a local search in Google is your chance to show your clients why they should visit your store. Clicks and Clients can help you optimize your website and local listings to give you an opportunity to make a great first impression.
Clicks and Clients’ campaigns start with an audit that will lay the groundwork for success. We believe it is important for you and your marketing team to be on the same page when it comes to your local SEO strategy. We conduct research into the best keywords to target in your local area and take a look at your local competition. The research and insight we provide can help us both agree on reasonable expectations for your campaign.
From there, we go to work immediately to build your online relationship with your customers.
This includes optimizing your website for local search, building local and directory listings, optimizing your Google My Business listing, and ensuring that your NAP (name, address, phone number) are consistent across different listings.
Schema markup and other strategies can also be utilized to help you stand out in the search engines. Then, we help to build up and encourage reviews from happy customers. Getting reviews is an important factor in a buying decision, so we work to maintain and monitor those reviews.
This can vary depending on your market, your physical location, your industry and the maturity of your local SEO effort. That said, most of our clients see positive results within a few months.
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