What is Local SEO?
Local SEO is the process of optimizing your website to appear in the search results when a user makes a local intent-based search. It involves a lot of time, effort, and attention to detail. Many times, business owners and marketers alike will become overwhelmed with the amount of work and time it takes to build up local authority for their business. This is where having a dedicated agency on your side can put your mind at ease.
Why is Local SEO Important?
Local SEO can help you attract potential customers in your local area. Many times, customers are looking to their devices while they are on the move, trying to find out where to go for the help they need. If you can offer the right information, to the right person at the right time, you are giving your customers a great experience from the minute they look you up online. Local SEO can help you build your reputation and trust with customers and can be the difference on whether they decide to choose your business or they choose to go with a competitor instead.
How Can I Stand Out Using Local SEO?
Think about a scenario from the perspective of a potential restaurant customer. If you are looking to meet someone at a restaurant after work, you type in “restaurants near me” into a Google mobile search. The results that come back will be how you make your decision. These results can include everything from reviews, price ranges, hours of operation, description, and physical location. If you are the restaurant owner, how can you make your restaurant stand out from the rest online? That is where local SEO helps business owners of all shapes and sizes.
Many times, a local search in Google is your chance to show your clients why they should visit your store. Clicks and Clients can help you optimize your website and local listings to give you an opportunity to make a great first impression. Many local business owners have trusted us to get them results based on strategies and SEO best practices that lead to success. Check out one of our local SEO case studies here.
What Can I Expect from Local SEO?
Clicks and Clients' campaigns start with an audit that will lay the groundwork for success. We believe it is important for you and your marketing team to be on the same page when it comes to your local SEO strategy. We conduct research into the best keywords to target in your local area and take a look at your local competition. The research and insight we provide can help us both agree on reasonable expectations for your campaign.
From there, we go to work immediately to build your online relationship with your customers. This includes optimizing your website for local search, building local and directory listings, optimizing your Google My Business listing, and ensuring that your NAP (name, address, phone number) are consistent across different listings. Schema markup and other strategies can also be utilized to help you stand out in the search engines. Then, we help to build up and encourage reviews from happy customers. Getting reviews is an important factor in a buying decision, so we work to maintain and monitor those reviews.
Don’t let the time and dedication it takes to build your local SEO continue to be a barrier. Take a breath and let Clicks and Clients handle all the heavy lifting for you. We have local SEO experts that can help you plan and maintain your online reputation in your local community. You can even schedule an appointment right now, with the click of a button. To see our calendar and speak with a local SEO expert, schedule a meeting today!
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