PPC Management Services
Pay-per-click (PPC) marketing, sometimes called SEM or Search Engine Marketing, refers to paid search ads on Google and Bing. These ads capture the traffic that’s at the bottom of the sales funnel, making it a very effective marketing channel when managed correctly. PPC is constantly evolving and must be monitored and adjusted regularly.
At Clicks and Clients, we believe every client is unique. Starting with our discovery call, we’ll develop a unique PPC management strategy based on your business goals that will directly link our activities to your bottom line.
Millions Managed Since 2008
We’ve been doing this a long time. As Google continually releases new products and features, we test, adapt and add them into our toolbelt.
As an agency with almost two decades in the game, we run campaigns in ways that are often viewed as old school. However, we put our methods to the test time and time again, and we frequently come out on top in comparison to other agencies.
Even as search is rapidly evolving, some things don't change, and Clicks and Clients' approach to PPC has stood the test of time.
Our Pay-Per-Click Services
See how Clicks and Clients increased booked meetings by 147%
After a year working together with Clicks and Clients, a Texas-based healthcare software company needed to more than double their sales staff to handle the new leads coming in.
A 2,675% improvement in vacation rental bookings
Using hyper-targeted campaigns, Clicks and Clients helped interested vacationers discover hundreds of properties on a vacation rental website.
— Amy S.
Director, SAAS Healthcare Company
How We Work Together
We don’t automate our account management. Bids, budgets, and optimizations are managed by a real person, in real time, based on your data.
We’re transparent with your data. We do not “own” your ad accounts, your ads, your Google Analytics, or your Google Tag Manager accounts. This means you are free to check on the accounts and view the data whenever you please. Should you ever decide to part ways with us, you retain all of your accounts and assets.
We view ourselves as a partner and an extension of your marketing team. At Clicks and Clients, our service lines do not compete with each other for your business. We take a holistic approach to your business and our agency. If you are an SEO client and we feel that your business goals would be better met by Paid Search, we’ll be the ones to tell you. Every other week, our entire agency gets together to discuss our clients and how we can help them grow. Although you’ll be assigned one account manager, in reality, you’ll have nearly 20 marketing experts brainstorming on ways to better reach your goals.
Some marketing agencies lock you into inflexible, long-term contracts. We don’t. We know things change and sometimes they don’t work out. That’s why we offer flexible terms. All we ask for is 90 days at the outset so you can see what we can do and you can start to see results from your campaign.