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Conversion Rate Optimization Services

Conversion rate optimization (CRO) is the process of enhancing your website to increase the percentage of visitors who take a desired action. These actions - filling out a form, watching a video, subscribing to a newsletter, etc. - are defined as "conversions" and should align with your business goals.  The CRO process involves understanding user behavior and how they interact with your site.

CRO is like a toolbelt consisting of many tools you can use to increase your conversions. Tools like split testing (more commonly known as A/B testing), sales funnels, opt-in boxes, and even statistical analysis can all serve to boost conversions and lower the chances of people leaving items in their cart at checkout.

When deployed correctly, conversion rate optimization can get you the results you need without an increase in your website's traffic. Understanding which tools to use is the key which is why you need a partner who cares about your business as much as you do.

At Clicks and Clients, we start every Discovery Call listening and learning about your company’s goals and objectives. This helps us better deploy the right tools so we can assess and change your website visitor's behavior.

So, If you’re ready to get more clicks, clients, and higher conversion rates, schedule your Discovery Call today.

You have decent website traffic, but it’s not converting. You’ve tried everything you know, but your conversions are still low. If you don’t change this trajectory, you might miss your goals!
But what exactly can you do? Do you need a new landing page, sales funnel, or maybe an online testing tool? If so, which one?

There are so many options to choose from. It’s overwhelming and frustrating-especially since you know based on your traffic, you should be converting more leads. But how?

Many of our clients come to us with lots of traffic and no clear plan to higher conversions. While not a silver bullet, Conversion Rate Optimization (CRO) can help you achieve higher conversion rates with your existing audience.

You Need a Partner Not an Agency

As your partner our goal is to help you beat your competition so you can look good at your next staff meeting.



We monitor trends to ensure you are
always getting fresh strategies


Comprehensive Service

From creating hypotheses to running
A/B tests we help with it all



Learn how our actions link
to your bottom line

"Can A/B Testing Help?"

Based on your site's traffic, you should be converting more leads. But how? Would a new landing page help? How about a new funnel? These options may work individually or in combination, but how will you know which one worked best?

To find out, you'll need to implement one then wait. Implement a different one, then wait. It's kind of like a guessing game. But what if you could implement changes you KNOW would increase your conversions?

Well, you can. It’s called split testing (A/B testing) and it’s one of the methods you should use to improve your conversion rate.

At Clicks and Clients, we understand the challenges you face improving your conversion rate. There are a lot of options and it can be very confusing.

A/B testing, however, typically yields the best results without the confusion or the guessing game. A/B testing allows you to show similar visitors two different home pages, for example, at the same time.

You don’t have to put one version up, wait for the results, then put up version two and see how it fares. Instead, with A/B testing, version one and two, run simultaneously so you can measure (statistically) which one performs better in real-time.

When deployed correctly, A/B testing will help you optimize your website for your visitors, which will generate more leads, more customers, and ultimately more revenue.

While we understand the power of A/B testing, it’s also not the best tool for everyone. This is why we start every Discovery Call learning about your company’s goals and objectives.

Knowing your goals helps us determine if split testing is right for you. If it is, this enables us to get your A/B pages up and running faster so we can assess and change your website visitor’s behavior.

So, if you’re ready to get more clicks, clients, and higher conversion rates, click the button below and schedule your Discovery Call today.

3 Steps to Grow Your Business in the Next 90 Days


Develop Plan

Together we'll identify opportunities and craft a plan tailored for you


Discovery Call

Let's talk about your business goals and see if we're a good fit


Develop Plan

Together we'll identify opportunities and craft a plan tailored for you


Partner and Grow

With regular updates, we'll keep you informed on our actions and results

How To Capture More Leads

Most people think SEO is just about getting keywords on the page. This is far from the truth. Here are five other factors that can boost your search engine optimization efforts:

WHAT Conversion Rate Optimization Search Engine Optimization Pay Per Click
HOW Get more sales without more traffic Increase your organic traffic, leads and sales Drive more traffic with Google AdWords
A/B Testing X
Conversion Rate X
Increase Traffic X X
Content Driven X
Ads X