Digital Marketing Tools to Utilize in 2020
Every new year reminds us that there is so much to learn about and implement in our own lives. With not only the new year, but a new decade upon us, the opportunities to improve are endless. I have curated a list (non-exhaustive) that will…
Trend Alert: AI-Fueled Marketing
As digital marketing becomes more advanced, it becomes a marketer’s responsibility to keep up with the advancements. The latest trend has become more AI, artificial intelligence, focused. AI can make data informed decisions. Here are some ways that AI has and will continue to dominate…
Digital Marketing Trends For 2020
I made one of these lists a couple of months ago. However, since the year is coming to a close, I thought that I would give a more updated list. These are trends to look out for this upcoming year. Voice Search Voice search has…
How to be Socially Responsible in the Age of Social Media
Social responsibility is the idea that individuals and organizations must take an initiative for actions that will benefit society wholistically. In the age of algorithms and indifference, it is important to make social responsibility a priority. While every situation is different, there are many universal…
A Guide to Holiday Chat Marketing
I guess I inadvertently created a holiday marketing series. Chatbots are becoming more of a necessity for businesses, especially during the holiday season. What is chat marketing? Chat marketing is a type of marketing that uses chatbots. A chatbot is a type of software that…
Your Guide to Black Friday Email Prep
I wrote a blog post, not too long back, on how to make this upcoming Black Friday and Cyber Monday the best yet. Well,before any other prep can happen, it’s important to ensure customer turnout. This goes for digital shopping as well as in person…
Get Ready for the Holiday Season
Black Friday and Cyber Monday lists are being made, winter items are being added to wish lists, and gifts are being planned. The holiday season is approaching fast; are you ready for it? Research has reported that online sales now make up more than…
2020 Digital Marketing Predictions
Digital marketing is ever-changing and it can be quite overwhelming keeping up with all of the updates. As this year comes to a close, let’s take a look at predictions for 2020. I recently read an article by the Portland Business Journal that discussed what…
Autumn Influencing Design
Autumn evokes certain senses, it creates a very familiar and comforting picture in your mind, but most importantly, it is the season that welcomes creativity. While the routine deep color palette and outdoorsy theme will always be a staple, there much more to the autumnal…
How to Use Headlines to Drive Engagement
Headlines are a very important aspect of advertising. Moz reports that 80% of viewers don’t make it past the headline. This emphasizes the idea that a good headline could increase engagement exponentially. A member of our team recently shared a very interesting article by BuzzSumo….
How to Increase Profits with a Phenomenal Online Presence
I recently stumbled upon an article written by The Wall Street Journal. The article discusses how a controversial item of clothing caused an uproar on Gucci’s social media accounts. As a result of their social media influence taking a significant hit, their sales numbers and…
Underrated Social Media Features for Marketers
Social media has become an integral part of digital marketing. It has enabled consumers to visualize a brand’s image. Social media has also bridged the gap between consumer and product. The media platforms today offer a multitude of options for brands to enhance their online…