A Guide to Holiday Chat Marketing
I guess I inadvertently created a holiday marketing series. Chatbots are becoming more of a necessity for businesses, especially during the holiday season. What is chat marketing? Chat marketing is a type of marketing that uses chatbots. A chatbot is a type of software that…
Your Guide to Black Friday Email Prep
I wrote a blog post, not too long back, on how to make this upcoming Black Friday and Cyber Monday the best yet. Well,before any other prep can happen, it’s important to ensure customer turnout. This goes for digital shopping as well as in person…
Get Ready for the Holiday Season
Black Friday and Cyber Monday lists are being made, winter items are being added to wish lists, and gifts are being planned. The holiday season is approaching fast; are you ready for it? Research has reported that online sales now make up more than…
2020 Digital Marketing Predictions
Digital marketing is ever-changing and it can be quite overwhelming keeping up with all of the updates. As this year comes to a close, let’s take a look at predictions for 2020. I recently read an article by the Portland Business Journal that discussed what…
Autumn Influencing Design
Autumn evokes certain senses, it creates a very familiar and comforting picture in your mind, but most importantly, it is the season that welcomes creativity. While the routine deep color palette and outdoorsy theme will always be a staple, there much more to the autumnal…
How to Use Headlines to Drive Engagement
Headlines are a very important aspect of advertising. Moz reports that 80% of viewers don’t make it past the headline. This emphasizes the idea that a good headline could increase engagement exponentially. A member of our team recently shared a very interesting article by BuzzSumo….
How to Increase Profits with a Phenomenal Online Presence
I recently stumbled upon an article written by The Wall Street Journal. The article discusses how a controversial item of clothing caused an uproar on Gucci’s social media accounts. As a result of their social media influence taking a significant hit, their sales numbers and…
Underrated Social Media Features for Marketers
Social media has become an integral part of digital marketing. It has enabled consumers to visualize a brand’s image. Social media has also bridged the gap between consumer and product. The media platforms today offer a multitude of options for brands to enhance their online…
A Guide to Google’s Display Ads
Display advertising can be daunting if your not familiar with the accepted dimensions. Here is a guide to help you utilize top performing formats as well as to venture into other supported dimensions. Google enables marketers to enhance their ads through a plethora of formats,…
A Guide to Facebook Ads
When it comes to social marketing, Facebook rules the market. Facebook advertising has allowed marketers to reach millions of people within a shorter span than ever before. The compatibility of this platform has given freedom for marketers to become more creative with their ad creative,…
The Ghost of Social Media Past
I stumbled upon a recent Gizmodo article that inspired me to write about past social networks. In this post, I discuss why past social networks’ failures have created such success in today’s most popular platforms, as well as what we can take away from the…
My Internship Experience at a Digital Marketing Agency
Like most college sophomores nearing the end of the school year, I was frantically searching for an internship for the summer. This prompted me to attend a school career fair in hopes that one of the recruiters may be interested in my resume. The night…