How to Take Advantage of the Post-Pandemic Pent-Up Demand for Vacation Rentals and Lodging
After a year of living through a global pandemic, people are traveling to satisfy their travel fever as life begins to return to normal and an increasing portion of the population gets vaccinated. With this return to normal comes a high demand to travel, making…
The Shift to Direct-to-Consumer Accelerates in ‘21
The eCommerce industry has changed the way that we all shop, moving away from brick-and-mortar setups and providing greater access to all types of products. However, in recent years, Direct-to-Consumer (DTC) ) retail has exploded. And for good reason. If you’re still using a middleman…
Google My Business Basics
What is Google My Business? If you’re not already using Google My Business (GMB) for your company, you’ve at least encountered it during your own internet searching. Anytime a search is performed for a specific query, for example “seafood restaurants near me,” then businesses with…
Why You Should Know About Digital Asset Management
What is DAM (Digital Asset Management)? DAM platforms are software that store and organize digital assets. This helps brands efficiently find the most relevant media created. This includes PDFs, photos, videos, audio, virtual reality and other forms of digitals. Benefits Assets are appended with…
Google’s Updates on Paid and Organic Search
Google is stepping up their design in 2020 for paid and organic search. The left image was the original display for mobile search. The right image is the upcoming display of mobile search. Source: TechCrunch So…What Changed? Paid Search Google Search Ads on desktops have…
Trend Alert: AI-Fueled Marketing
As digital marketing becomes more advanced, it becomes a marketer’s responsibility to keep up with the advancements. The latest trend has become more AI, artificial intelligence, focused. AI can make data informed decisions. Here are some ways that AI has and will continue to dominate…
A Guide to Google’s Display Ads
Display advertising can be daunting if your not familiar with the accepted dimensions. Here is a guide to help you utilize top performing formats as well as to venture into other supported dimensions. Google enables marketers to enhance their ads through a plethora of formats,…
A Guide to Facebook Ads
When it comes to social marketing, Facebook rules the market. Facebook advertising has allowed marketers to reach millions of people within a shorter span than ever before. The compatibility of this platform has given freedom for marketers to become more creative with their ad creative,…
The Ghost of Social Media Past
I stumbled upon a recent Gizmodo article that inspired me to write about past social networks. In this post, I discuss why past social networks’ failures have created such success in today’s most popular platforms, as well as what we can take away from the…
My Internship Experience at a Digital Marketing Agency
Like most college sophomores nearing the end of the school year, I was frantically searching for an internship for the summer. This prompted me to attend a school career fair in hopes that one of the recruiters may be interested in my resume. The night…
Local Pages, Local Search Results, and Local Strategy
We have quite a few brick and mortar businesses as clients. As you might expect, they are always interested in ranking in local search results and curious about what strategies will help them accomplish this. While I’m always up for having these conversations, I thought…
The Future is Private: 7 Take-Aways From F8 Key Note & What It Could Mean For Advertisers
The Future Is Private Private interactions, encryption, reduced permanence, safety, interoperability, secure data storage. It’s news to no one that Facebook has been under a lot of scrutiny for privacy issues in the last 2 years. So it’s no surprise that the company is taking…