John Wanamaker  famously said, “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”

These days, advances in technology can pinpoint exactly which half of your advertising spend is generating the greatest returns. And now, CRO software like VWO can help measure and optimize visitor action on your website.

Does your audience respond better to reviews or star ratings? Should your call to action button be bright red or dark blue? It’s possible to get definitive answers to these questions and more once you’ve set up your own optimization plan.

In the video above, our CRO team walks you through the process of adding VWo code to your site. Once you’ve got the software up and running, the sky really is the limit in terms of what you can and should test on your website.