Google PMax: Get the Most Out of Your Ad Campaigns While Combating Fraud
Performance Max (PMax) is an automated ad campaign from Google that’s meant to streamline multi-channel ads while boosting conversions. In other words, hit the easy button and get a better result than you could if you ran search, display, and YouTube on its own. If…
Lead Ads Don’t Have to Suck: How to Leverage Them Correctly
Lead ads (aka: lead generation ads) come with a bad reputation. Companies either think they don’t deliver or the leads are fake. Here’s the reality: lead ads are an easy way to grow your leads. And when done correctly, the ROI is high. Not using…
Paid Ads: People-Centric vs Product-Centric
Are Your Paid Ads Product-Centric Or People-Centric? Learning what customers want means dedicating time looking at search query data. That information can reveal everything from new queries we never knew about to how we’re matching with the wrong queries. But what if we’re paying…
How Lawyers and Attorneys Can Win at PPC Advertising
Many agencies and fellow PPC professionals are eager to help businesses and entrepreneurs across all industries succeed at SEO. When it comes to PPC advertising for lawyers and attorneys, that task can be a bit more challenging. According to Wordstream, “attorney” and “lawyer” paid searches rank…
How We Found $20,000 Worth Of Wasted Ad Spend
Don’t you hate it when you find one of those recurring charges on your credit card statement for something you haven’t used in months? They’re usually small enough to not notice, but annoying nonetheless—especially when you find out how long it’s been going on. The…
Denver Digital Marketing Event Recap: Google Partners Connect
Mobile devices have changed consumer behavior so dramatically that marketers now must think and measure across multiple devices. This theme resonated with those who attended our Google Partners Connect event on Feb. 8. Being a Google partner means that Clicks and Clients is recognized by…
4 Simple Steps To Onboarding PPC Clients Like A Pro
Account transitions are a necessary component to any agency’s workflow. Onboarding new clients, whether they have established campaigns or need to help getting started from scratch, involves a high amount of clear, effective communication. Without it, the new client you and your agency worked so…
How To Know & Measure Your Marketing CPL & ROAS
What if i told you you never need a developer to place conversion code again? How to get started measuring ROAS and CPL.
KPIs – What Are They Good For?
Spend, Conversions, Revenue, CPL … all terms we are familiar with as pay-per-click advertisers. But what exactly are these metrics telling us? How can we translate these digital goals into real-life performance benchmarks? Let’s discuss the role of KPIs. What are they? KPIs are Key…