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Category: SEO

How To Improve Page & Site Speed

What is Page Speed? If you’re not entirely sure what the term “page speed” refers to, it’s not a difficult concept to grasp. Essentially, page speed simply refers to how quickly a web page loads.    Why Does Page Speed Matter? When it comes to…

What Metrics Should I Track for SEO Success?

One of the most advantageous aspects of online marketing is that there are a myriad of ways to track success. Examining your analytics reveals insights into how effective your marketing efforts are and where there is room for improvement. Knowing which metrics to look for…

Site PageRank & Screaming Frog Visualizations

Lately I’ve been looking at site structures and how PageRank flows through a domain. It’s helped shed a light on some inefficiencies some of our clients’ encounter. That’s why this week I’m taking some time to write about my recent revelations. Plus, it’s my turn…

[Video] Beginners Guide to SEO

What can African elephants teach you about SEO? Quite a lot, actually. SEO might seem intimidating upon first glance, but the fundamentals are very straightforward. In the video above, we walk you through some of the basics to get you started optimizing your site. Yes, Google’s…