A Guide to Google’s Display Ads
Display advertising can be daunting if your not familiar with the accepted dimensions. Here is a guide to help you utilize top performing formats as well as to venture into other supported dimensions. Google enables marketers to enhance their ads through a plethora of formats, so don’t be afraid to explore as many as you can!
The source of this information is Google AdSense.
Top Performing Ad Sizes
Medium Rectangle – 300×250
- Pros:
- More ad inventory available from advertisers
- Can increase earnings when text and image ads are enabled
- Performs well when embedded within text or towards the end of an article
- Compatibility:
- Text, Display, Mobile Text and Display
Large Rectangle – 336×280
- Pros:
- More ad inventory available from advertisers
- Can increase earnings when text and image ads are enabled
- Performs well when embedded within text or towards the end of an article
- Compatibility:
- Text and Display
Leaderboard – 728×90
- Pros:
- More ad inventory available from advertisers
- Can increase earnings when text and image ads are enabled
- Performs well when placed above content and on forum sites
- Compatibility:
- Text and Display
Half Page – 300×600
- Pros:
- Larger space
- High engagement
- Fastest growing sizes due to the visual impact
- Compatibility:
- Text and Display
Large Mobile Banner
- Pros:
- Alternative to 320×50 and 300×250
- Offers twice the height of standard “mobile leaderboard”
- Compatibility:
- Mobile Text and Display
Other Supported Ad Sizes
Mobile Leaderboard – 320×50
- Pros:
- Mobile optimized banner
- Works well as a large smartphone ad format especially at the bottom of a page
- Compatibility:
- Mobile Text and Display
Banner – 468×60
- Pros:
- Can fit into smaller areas that don’t accommodate the 728×90 leaderboard
- Cons:
- Limited supply which could lead to suboptimal ad performance
- Compatibility:
- Text and Display
Half Banner – 234×60
- Pros:
- Can fit into smaller areas
- Cons:
- Does not perform well due to small size
- Limited supply
- Compatibility:
- Text and Display
Skyscraper – 120×600
- Pros:
- Can fit into wider areas that don’t accommodate the 160×600 wide skyscraper
- Cons:
- Limited supply which could lead to suboptimal ad performance
- Compatibility:
- Text and Display
Vertical Banner – 120×240
- Pros:
- Can fit into smaller areas
- Cons:
- Does not perform well due to small size
- Limited supply
- Compatibility:
- Text and Display
Wide Skyscraper – 160×600
- Pros:
- More ad inventory available from advertisers
- Can increase earnings when text and image ads are enabled
- Performs well alongside sidebars of webpages
- Compatibility:
- Text and Display
Portrait – 300×1050
- Pros:
- Brand-centric
- Performs well alongside content on the left or right side of the page
- Integrates well with content to provide engaging and creative content
- High in demand
- Cons:
- Limited supply
- Compatibility:
- Text and Display
Large Leaderboard – 970×90
- Pros:
- Expands to 970×415
- Ideal to display high definition content such as videos, photos, applications, and animations
- Compatibility:
- Text and Display
Billboard – 970×250
- Pros:
- Brand-centric
- Performs well in a premium position or above the main content
- High in demand
- Cons:
- Limited supply
- Compatibility:
- Text and Display
Square – 250×250
- Pros:
- Can fit into smaller spaces that don’t accommodate larger rectangles
- Cons:
- Limited supply which could lead to suboptimal ad performance.
- Compatibility:
- Text, Display, Mobile Text and Display
Small Square – 200×200
- Pros:
- Can fit into smaller spaces that don’t accommodate larger rectangles
- Cons:
- Limited supply which could lead to suboptimal ad performance.
- Compatibility:
- Text, Display, Mobile Text and Display
Small Rectangle – 180×150
- Pros:
- Can fit into smaller areas
- Cons:
- Does not perform well due to small size
- Limited supply
- Compatibility:
- Text and Display
Button – 125×125
- Pros:
- Can fit into smaller areas
- Cons:
- Does not perform well due to small size
- Limited supply
- Compatibility:
- Text and Display