When it comes to social marketing, Facebook rules the market. Facebook advertising has allowed marketers to reach millions of people within a shorter span than ever before. The compatibility of this platform has given freedom for marketers to become more creative with their ad creative, ad copy, targeted audience and much more. With the infinite options that Facebook provides, it can be easy to lose track of one major staple aspect of their ads: Sizing.

Does Size Matter?

In short, yes. There are a multitude of reasons why Facebook ad sizing is so important, here are a few:

  • Visual Appeal: An adequately sized ad attracts all of the right attention. If an ad looks ill fitting when displayed to a potential consumer, it can eventually result in a lower CTR. On the flip side, a uniquely sized and formatted ad can attract more impressions as well as stand out against others with more uniform styles. Don’t be afraid to play around with all of the formats and sizes that Facebook offers.
  • Avoiding Missteps: An ill fitting size or format can cause the ad to look distorted and unappealing. Beyond the visual unsightliness, there is a very real potential that people may think your ad is illegitimate or a scam.
  • Audience: A correctly designed ad can help target the correct audience across a plethora of platforms.

Facebook Image Technical Requirements

The source of this information has come from Facebook Business.

Basic Design Recommendations

  • File Type: jpg or png
  • Image Ratio: 1.91:1 to 4:5
  • Contains 20% or less of text
  • Text: 125 characters or less

Link Design Recommendations

  • Image Ratio: 1.91:1 to 4:5
  • Resolution: 1080 x 1080px
  • Headline: 25 characters
  • Link Description: 30 characters

Desktop

  • Desktop News Feed
    • Single Image Ad
      • Image Aspect Ratio
        • Minimum: 400 x 500
  • Single Image Ad with Link
    • Image Dimension
      • Minimum Width: 476px
      • Minimum Height: 249px
    • Image Aspect Ratio
      • Minimum: 100 x 100
      • Maximum: 191 x 100

Mobile

  • Mobile News Feed
    • Single Image Ad
      • Image Aspect Ratio
        • Minimum: 400 x 500
  • Single Image Ad with Link
    • Image Dimension
      • Minimum Width: 320px
    • Image Aspect Ratio
      • Minimum: 100 x 100
      • Maximum: 191 x 100

Facebook Video Technical Requirements

The source of this information has come from Facebook Business.

Basic Design Recommendations

  • Video Ratio: 9:16 to 16:9
  • File Size: 4GB max
  • Minimum Length: 1 second
  • Maximum Length: 240 minutes
  • Captions and Sound: recommended
  • Text: 125 characters
  • Thumbnail contains 20% of text or less
  • Vertical: 4:5

Link Design Recommendations

  • Headline: 25 characters
  • Link Description: 30 characters

Desktop

  • Desktop News Feed
    • Single Video Ad
      • Video Duration
        • Minimum: 1 second
        • Maximum: 241 minutes
      • Video Dimension
        • Minimum Width: 120px
        • Minimum Height: 120px
      • Video Size
        • Maximum File Size: 26GB
        • Minimum File Size: 1MB
      • Video Aspect Ratio
        • Minimum: 100×400
        • Maximum: 400×100

Mobile

  • Mobile News Feed
    • Single Video Ad
      • Video Duration
        • Minimum: 1 second
        • Maximum: 241 minutes
      • Video Dimension
        • Minimum Width: 120px
        • Minimum Height: 120px
      • Video Size
        • Maximum File Size: 26GB
        • Minimum File Size: 1MB
      • Video Aspect Ratio
        • Minimum: 100×400
        • Maximum: 400×100