The Guide to the TOP 20 “Move The Needle” Content Marketing Techniques
Ready to take your content marketing to the next level? Many internet marketing companies simply don’t know how to get eyes on their content. Many simply feel the process is too daunting to actually undertake. But the reality is there’s no need to feel that way! We’ve researched all of the techniques and placed the best “move the needle”tactics right here in this handy guide.
The techniques below are broken up by their timing in the content creation and marketing process. Techniques under “during” are to be used during content creation process itself. Those techniques under “after” are to be used after the content has been created. Lastly, those techniques under the “during & after” are to be used “during” both the creation of the content itself and “after” the content has been created, and is ready for promotion.
During Only Techniques
1) Headline w/#s Technique
During: Write a great headline and include numbers in it. 36% of readers prefer to click headlines with numbers in them. Traffic can vary as much as 500% on the headline, according to traffic results. 8 out of 10 people will have already determined if they’re going to share a post based solely on the headline, and before reading the actual content. (Source)
2) Performing Content Technique
During: Use the free web-based tool Buzzsumo to discover the best performing content for any topic or website. Then, using that web intelligence, try to go crate something even better through the Skyscrapper Technique. (Source)
During & After Techniques
3) Experts Technique
During: Find Experts or Big Companies in the niche and quote/link them in the article. Be sure to call them an expert and stroke their ego a bit. People love being an “expert”
After: Reach out to those Experts or Big Companies in the niche that were quoted/linked and inform them that you quoted/linked to them. Be sure to let the Experts know on social media that you’ve linked to them. This works best on Twitter, in my experience, as they can easily hit re-tweet and share with their audiences
4) Rebuttal Technique
During: Find someone else’s article that you agree or disagree with. Introduce your blog post with what you specifically agree or disagree with it, and support your argument with a few concise points.
After: Reach out to those Experts in the niche that were rebuttal and inform them that you quoted/linked to them. They maybe fired up to “correct” your view through their blog. Be sure to let the Experts know on social media that you’ve linked to them. This works best on Twitter, in my experience, as they can easily hit re-tweet and share with their audiences
5) Influencers Technique
During: Find influencers in the niche that like to collect and share a bunch of info about the niche but aren’t necessarily producing content for the niche. Research what specific angle the influencers typically like to report from, and craft the content to be desirable. For example: A local newspaper likes to report on the number of houses being sold each month. After a little more digging you notice the same reporter writes up these articles and they tend to be “quote heavy.” You then decide to get a quote from a local HomeVestors franchisee use it in your article about quarterly housing numbers.
After: Reach out to that influencer and inform them they have permission to use any part of the article they feel would be beneficial.
6) Ultimate Gather Technique
During: Find tips/quotes in other content, create a list of those tip/quotes and give links to those articles as the sources.
After: Reach out to each source used and inform them that you quoted/linked to them. Be sure to let the Experts know on social media that you’ve linked to them. This works best on Twitter, in my experience, as they can easily hit re-tweet and share with their audiences
7) Q&A Technique
During: Find a website like Quora.com or Answers.com and search for unanswered questions within the niche, or questions that have weak answers. Craft content to answer question in great detail.
After: Go back to question and answer it in lots of detail with a link pointing back for “more info.”
8) Slidedeck Technique
During: Create a slidedeck of a client most popular blog mixed with expert quotes.
After: Reach out to those same experts in the niche that were quoted in the slide deck. Be sure to let the Experts know on social media that you’ve linked to them. This works best on Twitter, in my experience, as they can easily hit re-tweet and share with their audiences
9) Poll Technique
During: Create a Survey Monkey poll and specifically ask experts/influencers in the niche to take the poll. Be sure to stroke their ego by telling them this poll is exclusive to only experts in the niche.
After: Create an infographic based on the results of the poll, and be sure to let the experts know the results are now available. Even ask them to share the results on their own website, blog or social media platforms. This is also a great opportunity to tag them on social media. This works best on Twitter, in my experience, as they can easily hit re-tweet and share with their audiences
10) Interview Technique
During: Find an expert in the niche and ask them for an interview. This can be a recorded interview or simply email them a bunch of questions
After: Write up the interview word for word, and post it on your blog. Be sure to inform the person you interviewed that you linked to them, and tag them on social media and twitter. You can also take it one step further and upload the audio file to Soundcloud and get an additional link pointing back to the article.
11) HARO Technique
During: Ask a question on HARO about a particular niche. Then review and collect the best responses. Be sure to ask the people to include a link to their website, and a link to their profile picture so you can use it in the article.
After: Write up an article featuring those responses that best fit. Include a link to the person’s website and their picture on the page. Be sure to inform the people who responded to our HARO that you used their quote, linked to them, and be sure to tag them on social media and twitter.
After Only Techniques
12) Social Hub Technique
After: Find and post content in niche social hubs in websites like Tumblr, Rebel Mouse, Flipboard, Reddit, Flipboard, and Scoop.It
13) Roundup Technique
After: Find a website that does weekly or daily roundups of the best/most relevant news in the niche. Inform them of your content and how it would make a great addition to their roundup. Take it one step further and research how they introduce the content in their round ups, and write up the introduction for them.
14) Soundcloud Technique
After: Take an article and read it on Soundcloud. After you upload it and include a great picture, be sure to put good keywords in the title and description. Afterwards put a link in the article pointing back to the target website or page.
15) YouTube Technique
After: Take an article and read it on YouTube. After you upload it and include a great picture, be sure to put good keywords in the title and description. Afterwards put a link in the article pointing back to the target website or page.
16) Sniply Technique
After: Find content online from big industry sources and add your similar content to the page using www.snip.ly. Be sure to add a catchy headline for “more information” to get qualified leads who read through the entire article and our motivated to learn more. Then post your sniply article via your social media profiles.
17) “Click to Tweet” Technique
After: Add “Click to Tweet” Buttons to the content. Click To Tweet is a free tool that allows you to take snippets of your best content and create a Tweetable quote button right there in your blog posts that readers can click on and instantly share that quote on Twitter. They have a great WordPress plugin to make using it even easier for WordPress bloggers.
18) Photo Reclamation Technique
After: If your content is visual, there’s a good chance people have posted it without giving you credit. Use Google image search to find these sites. Reach out, thank the author for sharing, and ask if they could credit your site by linking back to you.
19) Resource Pages Technique
After: Find niche resource pages that you content could be placed on, and reach out to their webmasters. Ask them to put your content on their resource page and cite it’s value by showing the popularity this content has with influencers. When you show the “social proof” that this content has evergreen, long-lasting value for their niche then they will feel compelled to add it to their niche resources page.
20) Google Alert Technique
After: Create Google alerts for the title of your content to find fresh mentions of it online. As they come up, check each site to make sure you’ve been properly credited. (Sometimes, you’ll get “false positives” when sites use your content’s title while talking about something else. These sites can make great outreach prospects.)