No More Cookies – Removal of Third-Party Cookies From Chrome
Back in January, Google reported its current initiative to remove third-party cookies from Chrome. This shift in the industry can impact conversion analytics, personalization, and data modeling. This is especially true for areas such as mobile marketing. Though this shift may seem daunting, there are…
Social Responsibility Steps To Take During COVID-19
The World Health Organization has declared COVID-19 as a pandemic. In response to this pandemic, nationwide people are self-isolating. There are some steps that the digital marketing world needs to take to prepare for this sudden transition of work-flow. Search Traffic The Negatives: The…
Denver Digital Marketing Event Recap: Google Partners Connect
Mobile devices have changed consumer behavior so dramatically that marketers now must think and measure across multiple devices. This theme resonated with those who attended our Google Partners Connect event on Feb. 8. Being a Google partner means that Clicks and Clients is recognized by…
Google Update to AMP Display Makes Life Easier for Content Creators
Google has announced that they will be rolling out some changes to their still relatively new AMP feature in early 2017. Specifically, they are going to focus on making it easier for viewers of AMP content to share URLs in a way that ensures publishers are…
Get Amped… for AMP⚡
Many of you may have noticed a small lightning creeping into mobile search results over the past few months. The barely noticeable symbol denotes that an article is using AMP, which stands for Accelerated Mobile Pages. AMP is an initiative lead by Google and Twitter to address…
Project Loon – Google’s Plan to Change the World
Photo Credit: Loon Launch Event 2013 Many people don’t consider the internet a “first world problem”. Unfortunately, two-thirds of the world does not have regular, reliable access to the internet. Google’s plan to connect up to 5 billion people with balloon-powered internet is revolutionary and…
Facebook Video Ads – Genius or Nuisance?
As I viewed my inbox for this first time this morning, I came across a very interesting e-mail from my most favorite advertising platform around, Facebook! /sarcasm/ While neglecting more Power Editor performance bugs, Facebook has decided to introduce its newest guinea pig of ad…
Facebook’s New Relevancy Score, Keeping Up With Google’s Quality Score?
Recently, Facebook began rolling out another update to its ad platform. This new update appears to give the ad platform more transparency in how your ads are received by Facebook users as well as how much your pay versus other advertisers. Something unique Facebook is…
Facebook’s Power Editor Update: 3-in-1 Ad Format
Today, Facebook has released an update to its ad platform to include a new type of ad. About half of our accounts currently have access to this new ad format. It appears to be a “three ads in one” concept. You can choose three separate…
Do Search Engines Actually Help?
Photo credit Search engines such as Google, Yahoo! and Bing have been an integral part of the Internet for decades. They have helped us discover new websites and find information we are looking for. However, there are also instances in which search engines do not…
How to Figure Out PPC & Organic CPA
One of the common questions we hear from potential clients is: how do we measure our cost per acquisition (CPA), which is just a nice way of saying “how much does it cost us to make a sale?” It can honestly be hard to measure…
How To SEO Your Blog
Most business these days recognize the importance of having a good website, but that doesn’t mean you have a good internet presence. There are many different ways you can improve your internet presence but few are as important as maintaining a good blog. To illustrate…