Unlock the Secrets of Organic CPA: The Ultimate Guide to Cost Per Acquisition
Imagine unlocking the secrets to driving business growth by simply understanding the cost of acquiring customers through organic search traffic. Welcome to the world of Organic CPA! This metric is a game-changer in the realm of marketing strategies, offering insights into customer behaviors and paving…
No More Cookies – Removal of Third-Party Cookies From Chrome
Back in January, Google reported its current initiative to remove third-party cookies from Chrome. This shift in the industry can impact conversion analytics, personalization, and data modeling. This is especially true for areas such as mobile marketing. Though this shift may seem daunting, there are…
Denver Digital Marketing Event Recap: Google Partners Connect
Mobile devices have changed consumer behavior so dramatically that marketers now must think and measure across multiple devices. This theme resonated with those who attended our Google Partners Connect event on Feb. 8. Being a Google partner means that Clicks and Clients is recognized by…
Facebook Video Ads – Genius or Nuisance?
As I viewed my inbox for this first time this morning, I came across a very interesting e-mail from my most favorite advertising platform around, Facebook! /sarcasm/ While neglecting more Power Editor performance bugs, Facebook has decided to introduce its newest guinea pig of ad…
Mastering Local SEO for Small Businesses: An In-Depth Guide
Local Search Engine Optimization, commonly known as Local SEO, has become more than a marketing buzzword in recent years. With the rise of localized search queries and the increasing importance of a strong digital presence, local SEO has emerged as a critical aspect of a…