Why More Expensive PPC Ads are Almost Always Worth It
MORE EXPENSIVE LEADS are WORTH IT. Yeah, we said it. If you were told as a business that you could double or maybe even triple your lead-to-close ratio, would you be interested? If yes, then read on to learn why a sole focus on lowering…
Unlock the Secrets of Organic CPA: The Ultimate Guide to Cost Per Acquisition
Imagine unlocking the secrets to driving business growth by simply understanding the cost of acquiring customers through organic search traffic. Welcome to the world of Organic CPA! This metric is a game-changer in the realm of marketing strategies, offering insights into customer behaviors and paving…
Ditch the Old Paid Search Strategies: Try These Alternatives
We get it. The pay-per-click world is an ever-changing one. Once you’re caught up, it’s easy to get comfortable and coast, confident that you’re in the clear for a while longer. But even if you’re relying on strategies as recent as 2018, you’re due an…
Paid Ads: People-Centric vs Product-Centric
Are Your Paid Ads Product-Centric Or People-Centric? Learning what customers want means dedicating time looking at search query data. That information can reveal everything from new queries we never knew about to how we’re matching with the wrong queries. But what if we’re paying…
B2B Marketing Hack: How to Safely and Profitably Shift Budget to Bing
Whenever you hear anyone in the marketing world talking about paid internet advertising, the conversation is usually centered around Google Ads. But, what about Bing? Does anyone even use Bing? Surprisingly, yes. A lot of people use Bing—all the time. In fact, you probably don’t…
How to Calculate ROAS & 3 Ways to Use It
Knowing which metrics to track is an essential part of your marketing strategy to identify methods that are working and highlight areas where there may be opportunities for improvement from social media marketing campaigns to keyword optimization. Thanks to modern digital advertising tools and platforms,…
Google Maps Ads: Everything You Need To Know
As digital marketing experts, our job is to ensure that our clients are seen in the right place, by the right person, at the right time. Whether a targeted ad campaign or an effective long-term organic search marketing strategy, our teams tactically design practical approaches…
Google’s Updates on Paid and Organic Search
Google is stepping up their design in 2020 for paid and organic search. The left image was the original display for mobile search. The right image is the upcoming display of mobile search. Source: TechCrunch So…What Changed? Paid Search Google Search Ads on desktops have…
How Lawyers and Attorneys Can Win at PPC Advertising
Many agencies and fellow PPC professionals are eager to help businesses and entrepreneurs across all industries succeed at SEO. When it comes to PPC advertising for lawyers and attorneys, that task can be a bit more challenging. According to Wordstream, “attorney” and “lawyer” paid searches rank…
How We Found $20,000 Worth Of Wasted Ad Spend
Don’t you hate it when you find one of those recurring charges on your credit card statement for something you haven’t used in months? They’re usually small enough to not notice, but annoying nonetheless—especially when you find out how long it’s been going on. The…
Digital Marketing: The Pros and Cons of In-house vs. Agency
As someone involved in your business’s marketing efforts, you know that digital marketing – in some capacity – is essential to reaching your target audiences. And while digital marketing is both innovative and progressive when compared to traditional tactics, that also means it’s ever-evolving. So,…
How to Succeed in Multilingual Internet Marketing
Overseas consumers are coming online at an incredible rate. Now with 63% of the world’s online population as non-English speakers, multilingual SEM strategies are necessary for effective global internet marketing. According to Internet World Stats, the Middle East and Africa have the fastest growing online…