Know Your Data and Your Limitations
Thanks to powerful data analytics, digital marketers are sitting on millions of pieces of data. It only takes seconds to pull together data from multiple sources and compile them into a real-time picture of what’s happening. However, to get the most out of this automated…
5 Digital Marketing Channels You’re Underusing
Digital marketing has evolved quite a bit from its early days. Now, there are a multitude of platforms that can be utilized for digital marketing. These different channels can help digital marketers with finding new leads and audiences. Here are five different channels that you…
No More Cookies – Removal of Third-Party Cookies From Chrome
Back in January, Google reported its current initiative to remove third-party cookies from Chrome. This shift in the industry can impact conversion analytics, personalization, and data modeling. This is especially true for areas such as mobile marketing. Though this shift may seem daunting, there are…
Innovative Digital Marketing Trends of the 2010’s
Yes, the decade is officially over and it has been for almost a month. However, I have yet to reflect upon how digital marketing faired in the 2010’s. This past decade was a transformative one for marketing in general. The rapid development of new technology…
A Guide to Holiday Chat Marketing
I guess I inadvertently created a holiday marketing series. Chatbots are becoming more of a necessity for businesses, especially during the holiday season. What is chat marketing? Chat marketing is a type of marketing that uses chatbots. A chatbot is a type of software that…
How to Make the Most of Your Videos
The usage of video in advertisements has become the post prominent way to increase CTR. Think about it like this, when you see a post with no video or a very small visual you are engaged with it for less than three seconds. When you…
How to Keep Your MailChimp List Under 2,000
MailChimp is an amazing way to generate revenue for your business, but what happens when it stops being free? The Forever Free plan only lets you have 2,000 subscribers on your mailing list. Once you hit this mark, you need to start a monthly subscription….
Grow Your Business with a Local Link Building Strategy
It’s no secret top ranked sites on search engine results receive more web traffic but driving curious visitors to your home page requires planning and patience. If you aren’t satisfied with your current SEO results, it might be because you’ve underestimated the importance of a…
6 Quick Questions to a Complete SEO Website Audit
Search engine optimization is the key to getting your audience to discover your website and interact with your brand. But without proper optimization, you won’t get the visitors you’re looking for—or the traffic you’re expecting. Feel like your website isn’t delivering the best possible results?…