Know Your Data and Your Limitations
Thanks to powerful data analytics, digital marketers are sitting on millions of pieces of data. It only takes seconds to pull together data from multiple sources and compile them into a real-time picture of what’s happening. However, to get the most out of this automated…
5 Digital Marketing Channels You’re Under-using
Digital marketing has evolved quite a bit from its early days. Now, there are a multitude of platforms that can be utilized for digital marketing. These different channels can help digital marketers with finding new leads and audiences. Here are five different channels that you…
No More Cookies – Removal of Third-Party Cookies From Chrome
Back in January, Google reported its current initiative to remove third-party cookies from Chrome. This shift in the industry can impact conversion analytics, personalization, and data modeling. This is especially true for areas such as mobile marketing. Though this shift may seem daunting, there are…
Helpful Digital Marketing Practices During COVID-19
The COVID-19 crisis has plagued many industries. However, for digital marketers it has provided some new data on how users interact with media. With the prolonged nature of this virus, this new data can be vital for the future of digital marketing. Here are some…
Social Responsibility Steps To Take During COVID-19
The World Health Organization has declared COVID-19 as a pandemic. In response to this pandemic, nationwide people are self-isolating. There are some steps that the digital marketing world needs to take to prepare for this sudden transition of work-flow. Search Traffic The Negatives: The…
Innovative Digital Marketing Trends of the 2010’s
Yes, the decade is officially over and it has been for almost a month. However, I have yet to reflect upon how digital marketing faired in the 2010’s. This past decade was a transformative one for marketing in general. The rapid development of new technology…
Digital Marketing Tools to Utilize in 2020
Every new year reminds us that there is so much to learn about and implement in our own lives. With not only the new year, but a new decade upon us, the opportunities to improve are endless. I have curated a list (non-exhaustive) that will…
Digital Marketing Trends For 2020
I made one of these lists a couple of months ago. However, since the year is coming to a close, I thought that I would give a more updated list. These are trends to look out for this upcoming year. Voice Search Voice search has…
A Guide to Holiday Chat Marketing
I guess I inadvertently created a holiday marketing series. Chatbots are becoming more of a necessity for businesses, especially during the holiday season. What is chat marketing? Chat marketing is a type of marketing that uses chatbots. A chatbot is a type of software that…
2020 Digital Marketing Predictions
Digital marketing is ever-changing and it can be quite overwhelming keeping up with all of the updates. As this year comes to a close, let’s take a look at predictions for 2020. I recently read an article by the Portland Business Journal that discussed what…
How to Make the Most of Your Videos
The usage of video in advertisements has become the post prominent way to increase CTR. Think about it like this, when you see a post with no video or a very small visual you are engaged with it for less than three seconds. When you…
How to Keep Your MailChimp List Under 2,000
MailChimp is an amazing way to generate revenue for your business, but what happens when it stops being free? The Forever Free plan only lets you have 2,000 subscribers on your mailing list. Once you hit this mark, you need to start a monthly subscription….