Social Media Goals For 2020
We are into the third month of the year, but that doesn’t mean that you can’t create new goals for yourself. In fact, so much of the year is left so take advantage of this time of year. Social media has become imbibed in our…
How to be Socially Responsible in the Age of Social Media
Social responsibility is the idea that individuals and organizations must take an initiative for actions that will benefit society wholistically. In the age of algorithms and indifference, it is important to make social responsibility a priority. While every situation is different, there are many universal…
Key Instagram Updates From 2019
2019 has been an exciting year for social media growth. Of all of the social medias that have skyrocketed in usage and popularity, Instagram ranks as one of the highest. According to Statista, about 65% of people in the United States have access to Instagram’s…
Get Ready for the Holiday Season
Black Friday and Cyber Monday lists are being made, winter items are being added to wish lists, and gifts are being planned. The holiday season is approaching fast; are you ready for it? Research has reported that online sales now make up more than…
How to Increase Profits with a Phenomenal Online Presence
I recently stumbled upon an article written by The Wall Street Journal. The article discusses how a controversial item of clothing caused an uproar on Gucci’s social media accounts. As a result of their social media influence taking a significant hit, their sales numbers and…
Underrated Social Media Features for Marketers
Social media has become an integral part of digital marketing. It has enabled consumers to visualize a brand’s image. Social media has also bridged the gap between consumer and product. The media platforms today offer a multitude of options for brands to enhance their online…
Utilizing Facebook’s Offline Events to Track Revenue
Facebook’s marketing platform has come a long way in the last several years, from tracking ‘likes’ and engagements for businesses in the early days—to today, tracking actual revenue attributed to your ads. That said, many marketers are failing to put the right tools in place…
What is a Lookalike Audience?
With over 2 billion active users on Facebook, countless marketers have identified the social media platform as one of the best marketing avenues in existing. As a business owner, it can be hard to reach the types of customers you need, but fortunately, lookalike marketing…
Top 4 Takeaways from F8
It’s been a tough 18 months for Facebook. From fake news and election meddling to privacy concerns amid massive data breaches, it seems they are defending themselves constantly. At their annual conference, some announcements surprised attendees, while others seemed to confirm speculation about Facebook’s priorities…
Facebook Advertisers Aren’t Going Away
The Facebook scandal with Cambridge Analytica is continuing to make shockwaves across the headlines. With such a huge controversy, will advertisers start to flee the social network? While there are a lot of concerns over Facebook’s data practices, it’s unlikely that there will be a…
How We Found $20,000 Worth Of Wasted Ad Spend
Don’t you hate it when you find one of those recurring charges on your credit card statement for something you haven’t used in months? They’re usually small enough to not notice, but annoying nonetheless—especially when you find out how long it’s been going on. The…
Digital Marketing: The Pros and Cons of In-house vs. Agency
As someone involved in your business’s marketing efforts, you know that digital marketing – in some capacity – is essential to reaching your target audiences. And while digital marketing is both innovative and progressive when compared to traditional tactics, that also means it’s ever-evolving. So,…