Lead Ads Don’t Have to Suck: How to Leverage Them Correctly
Lead ads (aka: lead generation ads) come with a bad reputation. Companies either think they don’t deliver or the leads are fake. Here’s the reality: lead ads are an easy way to grow your leads. And when done correctly, the ROI is high. Not using…
How We Found $20,000 Worth Of Wasted Ad Spend
Don’t you hate it when you find one of those recurring charges on your credit card statement for something you haven’t used in months? They’re usually small enough to not notice, but annoying nonetheless—especially when you find out how long it’s been going on. The…
Denver Digital Marketing Event Recap: Google Partners Connect
Mobile devices have changed consumer behavior so dramatically that marketers now must think and measure across multiple devices. This theme resonated with those who attended our Google Partners Connect event on Feb. 8. Being a Google partner means that Clicks and Clients is recognized by…
Super Bowl Social Media Campaigns
It is no secret that the Super Bowl is one of the biggest advertising events of the year. In 2016, 111.9 million viewers tuned in to watch the Panthers and the Broncos battle for the championship. Companies spend millions of dollars every year in order…
4 Most Common Mistakes Local Businesses Make with their SEO
These days, optimizing your site for search engines is a must for every company, big of small. Whether your customers shop online or in-store, chances are their buying process will begin with a quick search online. Many local brick-and-mortar shops don’t see a direct benefit…
Old, Lost Leads Got You Down? 10 Strategies for Reactivating & Re-Engaging Ghost Leads
People are fickle. Take online dating, for example. You meet someone, start chatting, and it feels like you’re hitting it off. Until they disappear. No more texts. No more likes. No more anything. Just silence and the painful sensation of your self-esteem shrinking into oblivion…
How To Maximize Your Internet Marketing Lead Follow Up
Photo Credit There are universal challenges every company across every industry faces when we engage and qualify them as a potential client. Usually these clients are seeking internet marketing because they want increased revenue and they believe increased lead volume will be the end all, cure…
Why eBusiness Marketing is Worth Your Money!
The information superhighway has grown over the last few decades and has become available to everyday people. Now more than ever consumers have the ability to take the Internet with them where ever they are in the world, and, if they so choose, seek information…
“Mad Men” Internet Marketing Style
It would shock Don Draper to see the changes but it would be fun Don Draper in Internet marketing. Now that’s must-see TV. How would he handle SEO? PPC? CRO? Would Roger Sterling have any clue what is going on or would he just drink…
Pure Speculation: The Demise Of Google
Realistic: Spending More Than They Take In Google dominates the Internet. Google is the titan of email. Google is king of search. Long live the king! Or is Google’s greatest strength its greatest weakness? Steve Jobs told Google’s CEO they needed to simplify. Google is…