How We Found $20,000 Worth Of Wasted Ad Spend
Don’t you hate it when you find one of those recurring charges on your credit card statement for something you haven’t used in months? They’re usually small enough to not notice, but annoying nonetheless—especially when you find out how long it’s been going on. The…
4 Simple Steps To Onboarding PPC Clients Like A Pro
Account transitions are a necessary component to any agency’s workflow. Onboarding new clients, whether they have established campaigns or need to help getting started from scratch, involves a high amount of clear, effective communication. Without it, the new client you and your agency worked so…
How the Gutenberg Diagram Can Help Your Homepage Make Sense
Form follows function in web design. Your page has a purpose, and you’ll get the best performance possible out of it by designing it in a functional way. That is what web design and conversion rate optimization are all about. Make it as easy as…
Top 5 Things to Avoid Doing During an Interview
First impressions are everything in the interview world. Even if your resume is overloaded with appropriate experience and training, these simple but jeopardizing mistakes can squash your chances at landing your dream job. Don’t be late Showing up late to an interview is the number…
Shop Til You Drop – Google Shopping Segmentation
Shopping campaigns are a must for any eComm website. We’re stating the obvious here – if you are not running a Shopping campaign and you sell things online, you are missing the boat and not maximizing your revenue from Google. But what are the best…
Why YOU Should be Using Facebook’s Lookalike Audiences
As Internet advertisers we are slaves to the numbers, and nothing makes us happier than to see a target audience perform with high conversions and a low CPL. (Seriously, don’t you dream about that?) So, what happens when you are advertising on Facebook for a…
KPIs – What Are They Good For?
Spend, Conversions, Revenue, CPL … all terms we are familiar with as pay-per-click advertisers. But what exactly are these metrics telling us? How can we translate these digital goals into real-life performance benchmarks? Let’s discuss the role of KPIs. What are they? KPIs are Key…