A Guide to Facebook Ads
When it comes to social marketing, Facebook rules the market. Facebook advertising has allowed marketers to reach millions of people within a shorter span than ever before. The compatibility of this platform has given freedom for marketers to become more creative with their ad creative,…
The Ghost of Social Media Past
I stumbled upon a recent Gizmodo article that inspired me to write about past social networks. In this post, I discuss why past social networks’ failures have created such success in today’s most popular platforms, as well as what we can take away from the…
My Internship Experience at a Digital Marketing Agency
Like most college sophomores nearing the end of the school year, I was frantically searching for an internship for the summer. This prompted me to attend a school career fair in hopes that one of the recruiters may be interested in my resume. The night…
Local Pages, Local Search Results, and Local Strategy
We have quite a few brick and mortar businesses as clients. As you might expect, they are always interested in ranking in local search results and curious about what strategies will help them accomplish this. While I’m always up for having these conversations, I thought…
Convert More Qualified Leads…In An INSTANT!
Let’s be real for a moment: Facebook Canvas ads, as beautiful as they were, were a major pain to build out and the ends didn’t justify the means for most brands looking to create a faster post-click experience in Facebook and Instagram. Flash forward to…
These Are Not The Ad Positions You’re Looking For
A few weeks ago, I highlighted an article regarding the average position metric in Google Ads in the Clicks and Clients weekly newsletter entitled, ‘In Google Ads, Your Average Position Isn’t Your Average Position. Wait, What?’. Well, today, Google officially announced that they are sunsetting…
The Top 5 Methods for Better Advertising
These 5 Advertising Design Methods Will Turn Heads. Guaranteed. 1. KISS “Keep It Simple, Stupid” or (KISS) is a design principle coined by Kelly Johnson, a lead engineer at the Lockheed Skunk Works. The KISS principle states that systems work best if they are made…
Why Instagram’s New Algorithm is Killing Veteran Accounts
Instagram was that bright shiny new toy 9 years ago. Something totally unique and different, something to steal thunder from Facebook. As Facebook continues to grow it will continue to gobble up the competition, because let’s face it… everything has a price tag. In 2012,…
Are You Listening to What Your Data is Saying?
In the age of digital, the amount of data gathered through PPC can be overwhelming. The data contains clues to who your customers are. How old are they? Where were they when they were searching? What device did they use? Are they really searching for…
What is a Lookalike Audience?
With over 2 billion active users on Facebook, countless marketers have identified the social media platform as one of the best marketing avenues in existing. As a business owner, it can be hard to reach the types of customers you need, but fortunately, lookalike marketing…
SEO Impact of Google Assistant | Clicks & Clients Blog
Technology is getting smarter. Google Assistant and Voice Search are becoming more popular, with more than 40% of adults using verbal commands daily. Whether it’s Cortana, Siri, Google, or Amazon, smart speakers are being used more frequently and with increased accuracy than they were a…
Ultimate Guide to a Complete SEO Website Audit
The essence of online business success hinges on the capacity of a brand to make its mark in the digital realm. For this, Search Engine Optimization (SEO) remains the critical cog in the mechanism, steering your audience to discover your website and interact with your…