Shop Til You Drop – Google Shopping Segmentation
Shopping campaigns are a must for any eComm website. We’re stating the obvious here – if you are not running a Shopping campaign and you sell things online, you are missing the boat and not maximizing your revenue from Google. But what are the best…
Facebook Video Ads – Genius or Nuisance?
As I viewed my inbox for this first time this morning, I came across a very interesting e-mail from my most favorite advertising platform around, Facebook! /sarcasm/ While neglecting more Power Editor performance bugs, Facebook has decided to introduce its newest guinea pig of ad…
Why YOU Should be Using Facebook’s Lookalike Audiences
As Internet advertisers we are slaves to the numbers, and nothing makes us happier than to see a target audience perform with high conversions and a low CPL. (Seriously, don’t you dream about that?) So, what happens when you are advertising on Facebook for a…
KPIs – What Are They Good For?
Spend, Conversions, Revenue, CPL … all terms we are familiar with as pay-per-click advertisers. But what exactly are these metrics telling us? How can we translate these digital goals into real-life performance benchmarks? Let’s discuss the role of KPIs. What are they? KPIs are Key…
Are Facebook Likes Important?
A big topic floating around the Internet lately is that Facebook’s algorithms regarding the reach of organic content from businesses are being changed. According to Facebook, this change to reduce the amount of promotional content fans see has been implemented as of the “beginning of…
What Does It Take To Get a Facebook Rep?
It’s not by chance that you may work for Facebook. It’s also not by chance that you may work in the sales department at Facebook. We (our online marketing agency) have gone through incredible lengths to reach someone at Facebook to secure a dedicated support…
Is The Hubspot Inbound Certification Wrong?
Edit 5/5/2015: Hubspot launched a revised inbound certification on 05/01/2015. The revised test was much clearer and was far less vague. I noticed that many of the questions dealing with SEO specifically have been removed. I’m sure that this reflects the more natural shifting of…
Why Every SEO Specialist Needs Screaming Frog
Talk to people outside of online marketing about SEO, and just watch their reactions. They get dazed and confused, perhaps dizzy, their eyes go blank and they look lost. If you give them a flashlight and a map, they would have no clue how to…
Mastering Local SEO for Small Businesses: An In-Depth Guide
Local Search Engine Optimization, commonly known as Local SEO, has become more than a marketing buzzword in recent years. With the rise of localized search queries and the increasing importance of a strong digital presence, local SEO has emerged as a critical aspect of a…