How To Maximize Your Internet Marketing Lead Follow Up
Photo Credit There are universal challenges every company across every industry faces when we engage and qualify them as a potential client. Usually these clients are seeking internet marketing because they want increased revenue and they believe increased lead volume will be the end all, cure…
Use Email to Sell without Selling
Photo courtesy Experts go back and forth on whether or not email still works as a marketing tool. It does. Just not the way most marketers use it. Here’s a simple way to create effective email campaigns that produce profits without alienating prospects for being too salesy. Optimize your lead…
How to Succeed in Multilingual Internet Marketing
Overseas consumers are coming online at an incredible rate. Now with 63% of the world’s online population as non-English speakers, multilingual SEM strategies are necessary for effective global internet marketing. According to Internet World Stats, the Middle East and Africa have the fastest growing online…
4 Simple Steps To Onboarding PPC Clients Like A Pro
Account transitions are a necessary component to any agency’s workflow. Onboarding new clients, whether they have established campaigns or need to help getting started from scratch, involves a high amount of clear, effective communication. Without it, the new client you and your agency worked so…
Power Editor vs. Ads Manager: Which to Use?
If you have ever used paid advertising on Facebook (and not the “boosted post” kind), you may have noticed there are a couple of ways to create your ad campaigns – Ads Manager and Power Editor. While we, as 21st-Century humans, love options and choices,…
How To Know & Measure Your Marketing CPL & ROAS
What if i told you you never need a developer to place conversion code again? How to get started measuring ROAS and CPL.
How the Gutenberg Diagram Can Help Your Homepage Make Sense
Form follows function in web design. Your page has a purpose, and you’ll get the best performance possible out of it by designing it in a functional way. That is what web design and conversion rate optimization are all about. Make it as easy as…
Top 5 Things to Avoid Doing During an Interview
First impressions are everything in the interview world. Even if your resume is overloaded with appropriate experience and training, these simple but jeopardizing mistakes can squash your chances at landing your dream job. Don’t be late Showing up late to an interview is the number…
Shop Til You Drop – Google Shopping Segmentation
Shopping campaigns are a must for any eComm website. We’re stating the obvious here – if you are not running a Shopping campaign and you sell things online, you are missing the boat and not maximizing your revenue from Google. But what are the best…
Facebook Video Ads – Genius or Nuisance?
As I viewed my inbox for this first time this morning, I came across a very interesting e-mail from my most favorite advertising platform around, Facebook! /sarcasm/ While neglecting more Power Editor performance bugs, Facebook has decided to introduce its newest guinea pig of ad…
Why YOU Should be Using Facebook’s Lookalike Audiences
As Internet advertisers we are slaves to the numbers, and nothing makes us happier than to see a target audience perform with high conversions and a low CPL. (Seriously, don’t you dream about that?) So, what happens when you are advertising on Facebook for a…
KPIs – What Are They Good For?
Spend, Conversions, Revenue, CPL … all terms we are familiar with as pay-per-click advertisers. But what exactly are these metrics telling us? How can we translate these digital goals into real-life performance benchmarks? Let’s discuss the role of KPIs. What are they? KPIs are Key…