What Metrics Should I Track for SEO Success?
One of the most advantageous aspects of online marketing is that there are a myriad of ways to track success. Examining your analytics reveals insights into how effective your marketing efforts are and where there is room for improvement. Knowing which metrics to look for…
B2B Marketing Hack: How to Safely and Profitably Shift Budget to Bing
Whenever you hear anyone in the marketing world talking about paid internet advertising, the conversation is usually centered around Google Ads. But, what about Bing? Does anyone even use Bing? Surprisingly, yes. A lot of people use Bing—all the time. In fact, you probably don’t…
How to Calculate ROAS & 3 Ways to Use It
Knowing which metrics to track is an essential part of your marketing strategy to identify methods that are working and highlight areas where there may be opportunities for improvement from social media marketing campaigns to keyword optimization. Thanks to modern digital advertising tools and platforms,…
Google Maps Ads: Everything You Need To Know
As digital marketing experts, our job is to ensure that our clients are seen in the right place, by the right person, at the right time. Whether a targeted ad campaign or an effective long-term organic search marketing strategy, our teams tactically design practical approaches…
Google My Business Basics
What is Google My Business? If you’re not already using Google My Business (GMB) for your company, you’ve at least encountered it during your own internet searching. Anytime a search is performed for a specific query, for example “seafood restaurants near me,” then businesses with…
Why You Should Know About Digital Asset Management
What is DAM (Digital Asset Management)? DAM platforms are software that store and organize digital assets. This helps brands efficiently find the most relevant media created. This includes PDFs, photos, videos, audio, virtual reality and other forms of digitals. Benefits Assets are appended with…
Know Your Data and Your Limitations
Thanks to powerful data analytics, digital marketers are sitting on millions of pieces of data. It only takes seconds to pull together data from multiple sources and compile them into a real-time picture of what’s happening. However, to get the most out of this automated…
5 Digital Marketing Channels You’re Underusing
Digital marketing has evolved quite a bit from its early days. Now, there are a multitude of platforms that can be utilized for digital marketing. These different channels can help digital marketers with finding new leads and audiences. Here are five different channels that you…
No More Cookies – Removal of Third-Party Cookies From Chrome
Back in January, Google reported its current initiative to remove third-party cookies from Chrome. This shift in the industry can impact conversion analytics, personalization, and data modeling. This is especially true for areas such as mobile marketing. Though this shift may seem daunting, there are…
Innovative Digital Marketing Trends of the 2010’s
Yes, the decade is officially over and it has been for almost a month. However, I have yet to reflect upon how digital marketing faired in the 2010’s. This past decade was a transformative one for marketing in general. The rapid development of new technology…
Google’s Updates on Paid and Organic Search
Google is stepping up their design in 2020 for paid and organic search. The left image was the original display for mobile search. The right image is the upcoming display of mobile search. Source: TechCrunch So…What Changed? Paid Search Google Search Ads on desktops have…
A/B or Multivariate: Which is Right for You?
CREATIVE Dept too many secrets memo: At the Creative labs here at Clicks & Clients we do a lot of web page CRO testing. But even for folks who do this a lot it isn’t always so obvious which kind of testing to start with….