Facebook’s Latest Algorithm Update: What It Means to You
If you’ve been on Facebook recently, you may have noticed that your News Feed looks a bit different. The latest update made to Facebook’s algorithm is to ensure that users’ time spent on the social network is well spent. This change will highlight “meaningful interactions,”…
2018 SEO Trends: Longer SERP Snippets for Better Search Results
At the end of 2017, people of the internet began to notice that there were longer meta descriptions in the Google SERP. Search snippets were nearly double the previous character limit. This had been a minor topic of discussion since 2015. However, since then, more…
Google AdWords: What’s “Next?”
If you’ve accessed your Google AdWords account in the last few months, you probably noticed something a little different. It’s a new, redesigned interface called AdWords Next. Rolled out in 2017, the new design allows you to work “20% faster,” making it easier to do…
How Lawyers and Attorneys Can Win at PPC Advertising
Many agencies and fellow PPC professionals are eager to help businesses and entrepreneurs across all industries succeed at SEO. When it comes to PPC advertising for lawyers and attorneys, that task can be a bit more challenging. According to Wordstream, “attorney” and “lawyer” paid searches rank…
2017 Digital Summit Denver Preview
It’s hard to imagine the 2017 Digital Summit Denver could outdo last year’s event where keynote Gary Vaynerchuk wowed the audience with poignant one-liners and well-placed F-bombs. But, this year’s event has a well-rounded speaker lineup of tech trendsetters & business visionaries. Plus, we will…
How We Found $20,000 Worth Of Wasted Ad Spend
Don’t you hate it when you find one of those recurring charges on your credit card statement for something you haven’t used in months? They’re usually small enough to not notice, but annoying nonetheless—especially when you find out how long it’s been going on. The…
Google Keynote – Improving Consumer Experience on Mobile Devices
Google Keynote – Changes Coming in Mobile First, Last Click Strategies Technology is ever-changing, why shouldn’t your digital marketing efforts follow suit? Consumers are expecting a relevant and seamless experience when they use a mobile device to find, do, or buy something. According to Google,…
How To Hire An Agency Your Mother Would Be Proud Of
Finding and hiring the right agency can be a big challenge. You not only have to find one that produces the type of work you need for your specific marketing goals, but also one that can actually deliver results. And on top of it all,…
Digital Marketing: The Pros and Cons of In-house vs. Agency
As someone involved in your business’s marketing efforts, you know that digital marketing – in some capacity – is essential to reaching your target audiences. And while digital marketing is both innovative and progressive when compared to traditional tactics, that also means it’s ever-evolving. So,…
Traffic and Conversion Summit 2017 Preview
The Summit The 2017 Traffic & Conversion Summit, March 10-12 in San Diego, marks our second as an agency partner as well as attendees and we are absolutely thrilled to be returning this year. As an agency primarily focused on directing qualified leads and earning…
Google Home VS Amazon Echo
When it comes to smart speakers, there are two key players. This leaves many consumers wondering which is better: Google Home or Amazon Echo. This post will look at specifications to help you determine which smart speaker is right for you. The specifications we will…
Denver Digital Marketing Event Recap: Google Partners Connect
Mobile devices have changed consumer behavior so dramatically that marketers now must think and measure across multiple devices. This theme resonated with those who attended our Google Partners Connect event on Feb. 8. Being a Google partner means that Clicks and Clients is recognized by…