B2B Marketing Hack: How to Safely and Profitably Shift Budget to Bing
Whenever you hear anyone in the marketing world talking about paid internet advertising, the conversation is usually centered around Google Ads. But, what about Bing? Does anyone even use Bing? Surprisingly, yes. A lot of people use Bing—all the time. In fact, you probably don’t…
How to Calculate ROAS & 3 Ways to Use It
Knowing which metrics to track is an essential part of your marketing strategy to identify methods that are working and highlight areas where there may be opportunities for improvement from social media marketing campaigns to keyword optimization. Thanks to modern digital advertising tools and platforms,…
Google Maps Ads: Everything You Need To Know
As digital marketing experts, our job is to ensure that our clients are seen in the right place, by the right person, at the right time. Whether it’s a targeted ad campaign or an effective long-term organic search strategy, our teams tactically design effective approaches…
Google My Business Basics
What is Google My Business? If you’re not already using Google My Business (GMB) for your company, you’ve at least encountered it during your own internet searching. Anytime a search is performed for a specific query, for example “seafood restaurants near me,” then businesses with…
Why You Should Know About Digital Asset Management
What is DAM (Digital Asset Management)? DAM platforms are software that store and organize digital assets. This helps brands efficiently find the most relevant media created. This includes PDFs, photos, videos, audio, virtual reality and other forms of digitals. Benefits Assets are appended with…
2020 PPC Trends That Have Nothing to Do With COVID-19
Covid-19 has had a major impact on digital marketing. This is especially true for PPC where it has affected the spend and performance of many industries and businesses. However, in a time when the Pandemic controls every aspect of our lives, let’s divert our attention…
Know Your Data and Your Limitations
Thanks to powerful data analytics, digital marketers are sitting on millions of pieces of data. It only takes seconds to pull together data from multiple sources and compile them into a real-time picture of what’s happening. However, to get the most out of this automated…
5 Digital Marketing Channels You’re Underusing
Digital marketing has evolved quite a bit from its early days. Now, there are a multitude of platforms that can be utilized for digital marketing. These different channels can help digital marketers with finding new leads and audiences. Here are five different channels that you…
No More Cookies – Removal of Third-Party Cookies From Chrome
Back in January, Google reported its current initiative to remove third-party cookies from Chrome. This shift in the industry can impact conversion analytics, personalization, and data modeling. This is especially true for areas such as mobile marketing. Though this shift may seem daunting, there are…
Helpful Digital Marketing Practices During COVID-19
The COVID-19 crisis has plagued many industries. However, for digital marketers it has provided some new data on how users interact with media. With the prolonged nature of this virus, this new data can be vital for the future of digital marketing. Here are some…
Social Responsibility Steps To Take During COVID-19
The World Health Organization has declared COVID-19 as a pandemic. In response to this pandemic, nationwide people are self-isolating. There are some steps that the digital marketing world needs to take to prepare for this sudden transition of work-flow. Search Traffic The Negatives: The…
Social Media Goals For 2020
We are into the third month of the year, but that doesn’t mean that you can’t create new goals for yourself. In fact, so much of the year is left so take advantage of this time of year. Social media has become imbibed in our…