A Guide to Google’s Display Ads
Display advertising can be daunting if your not familiar with the accepted dimensions. Here is a guide to help you utilize top performing formats as well as to venture into other supported dimensions. Google enables marketers to enhance their ads through a plethora of formats,…
A Guide to Facebook Ads
When it comes to social marketing, Facebook rules the market. Facebook advertising has allowed marketers to reach millions of people within a shorter span than ever before. The compatibility of this platform has given freedom for marketers to become more creative with their ad creative,…
The Ghost of Social Media Past
I stumbled upon a recent Gizmodo article that inspired me to write about past social networks. In this post, I discuss why past social networks’ failures have created such success in today’s most popular platforms, as well as what we can take away from the…
My Internship Experience at a Digital Marketing Agency
Like most college sophomores nearing the end of the school year, I was frantically searching for an internship for the summer. This prompted me to attend a school career fair in hopes that one of the recruiters may be interested in my resume. The night…
Local Pages, Local Search Results, and Local Strategy
We have quite a few brick and mortar businesses as clients. As you might expect, they are always interested in ranking in local search results and curious about what strategies will help them accomplish this. While I’m always up for having these conversations, I thought…
Type is a Dance, and the Designer is the Choreographer
It may be something we often overlook, but typography plays an essential part in the design process. Each logo we see is specifically designed with a font to fit the brand. Typography can change the entire look and feel of a design or advertisement,…
Three Major Advancements Projected for Social Media in 2019
It’s 2019. So what’s projected to change for marketers this year in social media? Advancements in digital customer support automation, snack ads alongside vertical, full-screen video, and Instagram e-commerce usage should all be watched closely. One of the most significant assets social media offers a…
Top 8 Announcements Google Marketing Live 2019
Last week Google hosted Google Marketing Live. Of course, Google pushed the importance of privacy and smart bidding strategies, however, there were many other announcements that got advertisers excited for the changes ahead. Here are the top 8 announcements that everyone at Clicks and Clients…
SEO Basics Video Series Introduction
Hey Everyone, today we’re starting a new video series from Clicks and Clients bringing you everything you need to know about the channels that we service. Oh, and did I mention we’re doing it in video format!? Today we’re kicking it off with SEO (the…
The Future is Private: 7 Take-Aways From F8 Key Note & What It Could Mean For Advertisers
The Future Is Private Private interactions, encryption, reduced permanence, safety, interoperability, secure data storage. It’s news to no one that Facebook has been under a lot of scrutiny for privacy issues in the last 2 years. So it’s no surprise that the company is taking…
A Tisket, A Tasket – Don’t Put All Your Eggs In One Basket
It’s 2019, and digital is the new black. Some advertisers are jumping in headfirst and dumping their entire marketing budgets into PPC campaigns. As someone who works in paid search, this should be exciting, right? Well, it’s not. Take some of your eggs out of…
SearchCon 2019 – Tools and Takeaways
A little over a week ago I got the opportunity to attend SearchCon 2019 and spend two days in Breckenridge, CO with some world-class digital agencies and SEOs. Let me start by highly recommending the conference to anyone who has not been. It was awesome….