Google My Business Basics
I’m here to talk about a ground breaking and little-known secret in the Local SEO world. Its name is… Google My Business Just kidding. Hopefully by now you’re already familiar with Google My Business (GMB). If you own a local business and you’re not using…
The Top 5 Methods for Better Advertising
These 5 Advertising Design Methods Will Turn Heads. Guaranteed. 1. KISS “Keep It Simple, Stupid” or (KISS) is a design principle coined by Kelly Johnson, a lead engineer at the Lockheed Skunk Works. The KISS principle states that systems work best if they are made…
Why Instagram’s New Algorithm is Killing Veteran Accounts
Instagram was that bright shiny new toy 9 years ago. Something totally unique and different, something to steal thunder from Facebook. As Facebook continues to grow it will continue to gobble up the competition, because let’s face it… everything has a price tag. In 2012,…
Are You Listening to What Your Data is Saying?
In the age of digital, the amount of data gathered through PPC can be overwhelming. The data contains clues to who your customers are. How old are they? Where were they when they were searching? What device did they use? Are they really searching for…
Site PageRank & Screaming Frog Visualizations
Lately I’ve been looking at site structures and how PageRank flows through a domain. It’s helped shed a light on some inefficiencies some of our clients’ encounter. That’s why this week I’m taking some time to write about my recent revelations. Plus, it’s my turn…
The Top 13 Creative Trends in 2019
Refuse to be a victim of banner blindness With the rising flood of technology in our everyday lives, your audience is bombarded with marketing messages. These messages can overwhelm your audience causing them to fail to notice the messages and offers you’ve put in front…
Utilizing Facebook’s Offline Events to Track Revenue
Facebook’s marketing platform has come a long way in the last several years, from tracking ‘likes’ and engagements for businesses in the early days—to today, tracking actual revenue attributed to your ads. That said, many marketers are failing to put the right tools in place…
MozCon 2018 Takeaways
I attended my first MozCon in June. Since I got started in SEO I’ve wanted to attend, partly because it’s the preeminent search convention in the United States, but also because Seattle plays host to Din Tai Fung, the greatest restaurant in the world. Have…
5 Cutting-Edge Website Design Trends for 2018
Your company’s website works hard. It is open for business 24/7 and is the most cost-effective way to market your products and services. Keeping it up-to-date with current technologies and content and design helps it remain the “hub” of your online presence. Whether you want…
All About Gmail’s New Web Design
Google recently announced that it is revamping Gmail for web users. Any change to Gmail is monumental, seeing as it’s the most popular email program. There’s always a backlash from some users when any website changes, but Google is making some pretty neat changes that…
What Facebook Knows About You: An Advertiser’s Perspective
Facebook is a major marketing platform, and each day it only grows bigger. The site allows companies and organizations to target certain types of individuals with advertisements, but how exactly does it achieve this? Keep reading to discover what Facebook knows about you and how…
What is a Lookalike Audience?
With over 2 billion active users on Facebook, countless marketers have identified the social media platform as one of the best marketing avenues in existing. As a business owner, it can be hard to reach the types of customers you need, but fortunately, lookalike marketing…