Google Keynote – Improving Consumer Experience on Mobile Devices
Google Keynote – Changes Coming in Mobile First, Last Click Strategies Technology is ever-changing, why shouldn’t your digital marketing efforts follow suit? Consumers are expecting a relevant and seamless experience when they use a mobile device to find, do, or buy something. According to Google,…
How To Hire An Agency Your Mother Would Be Proud Of
Finding and hiring the right agency can be a big challenge. You not only have to find one that produces the type of work you need for your specific marketing goals, but also one that can actually deliver results. And on top of it all,…
Digital Marketing: The Pros and Cons of In-house vs. Agency
As someone involved in your business’s marketing efforts, you know that digital marketing – in some capacity – is essential to reaching your target audiences. And while digital marketing is both innovative and progressive when compared to traditional tactics, that also means it’s ever-evolving. So,…
Traffic and Conversion Summit 2017 Preview
The Summit The 2017 Traffic & Conversion Summit, March 10-12 in San Diego, marks our second as an agency partner as well as attendees and we are absolutely thrilled to be returning this year. As an agency primarily focused on directing qualified leads and earning…
Google Home VS Amazon Echo
When it comes to smart speakers, there are two key players. This leaves many consumers wondering which is better: Google Home or Amazon Echo. This post will look at specifications to help you determine which smart speaker is right for you. The specifications we will…
Denver Digital Marketing Event Recap: Google Partners Connect
Mobile devices have changed consumer behavior so dramatically that marketers now must think and measure across multiple devices. This theme resonated with those who attended our Google Partners Connect event on Feb. 8. Being a Google partner means that Clicks and Clients is recognized by…
Digital Marketing Event Denver : Google Partners Connect
At Clicks and Clients, one of our core values is to be ‘Geeky about what we do.’ For our sales team, that means they’re geeky about sales. For our social media team, they’re geeky about social media. And hashtags. Hashtags are big on that team….
Super Bowl Social Media Campaigns
It is no secret that the Super Bowl is one of the biggest advertising events of the year. In 2016, 111.9 million viewers tuned in to watch the Panthers and the Broncos battle for the championship. Companies spend millions of dollars every year in order…
Colorado AMA Ski & Outdoor Marketing Recap
Digital Marketing topics were front & center at the Colorado AMA Ski & Outdoor Marketing breakfast Wednesday, January 18, 2017 at the University of Denver. Here is a recap of the Colorado AMA Ski & Outdoor Marketing event. What is Social Good? Social good is…
Top Digital Marketing Trends for 2017
It’s that time of year again. Prediction time! What does the future hold for digital marketing in 2017? Here are the top trends the Clicks and Clients team expects to see this year. Content remains king A recent survey from SmartInsights polled over 2000 readers…
How to Write Headlines that Generate Clicks
Headlines are important. According to David Ogilvy, five times as many people are likely to read the headline of an article or advertisement than the content it introduces. Whether you’re working on a blog post, Facebook ad, or even a title tag for a website,…
Google Update to AMP Display Makes Life Easier for Content Creators
Google has announced that they will be rolling out some changes to their still relatively new AMP feature in early 2017. Specifically, they are going to focus on making it easier for viewers of AMP content to share URLs in a way that ensures publishers are…