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Analysis, news, tips, tools and trends in SEO, PPC, paid Social and CRO. If it involves online advertising, you’ll find it here.

Know Your Data and Your Limitations

Thanks to powerful data analytics, digital marketers are sitting on millions of pieces of data. It only takes seconds to pull together data from multiple sources and compile them into a real-time picture of what’s happening. However, to get the most out of this automated…

A Guide to Holiday Chat Marketing

I guess I inadvertently created a holiday marketing series. Chatbots are becoming more of a necessity for businesses, especially during the holiday season.  What is chat marketing? Chat marketing is a type of marketing that uses chatbots. A chatbot is a type of software that…

Get Ready for the Holiday Season

  Black Friday and Cyber Monday lists are being made, winter items are being added to wish lists, and gifts are being planned. The holiday season is approaching fast; are you ready for it? Research has reported that online sales now make up more than…

Autumn Influencing Design

Autumn evokes certain senses, it creates a very familiar and comforting picture in your mind, but most importantly, it is the season that welcomes creativity. While the routine deep color palette and outdoorsy theme will always be a staple, there much more to the autumnal…