Colorado Digital Marketing Summit Recap
I was excited to have an opportunity to attend the Colorado Digital Marketing Summit in Colorado Springs last week. The event was located at the Antlers Hotel in downtown Colorado Springs last Thursday and hosted by SocialSEO and Google. The event had an incredible lineup…
4 Most Common Mistakes Local Businesses Make with their SEO
These days, optimizing your site for search engines is a must for every company, big of small. Whether your customers shop online or in-store, chances are their buying process will begin with a quick search online. Many local brick-and-mortar shops don’t see a direct benefit…
Get Ready! BIG Changes Coming to Google SERPs!
Photo Credit Google has announced that they’re making in my opinion the biggest change they’ve ever made in how Google crawls, finds and indexes websites across the internet. Up to this point Google has always crawled the internet from the “point of view” of the…
Spooky Search Engine Trends for Halloween 2016
In honor of Halloween, Google Trends has assembled a veritable treasure trove of information about Halloween related searches this year. We combed through the data for you in the hopes of finding out what people are asking, wearing, and hopefully some greater truths about the American…
What Metrics Should I Track to Measure SEO Success?
One of the most beautiful aspects of online marketing is that there are many ways to track success. Sometimes these metrics are relative to the nature of your business and sometimes they are good indicators of how your SEO company is performing in general. There…
Top 3 Changes From Google’s Local “Possum” Update
Photo Credit Local SEO is one of those areas of internet marketing that has so many unknown variables at work. Every local business owner wants to rank at the top of Google maps, but actually getting there is harder than simply hiring any ole’ SEO…
[Video] Google Analytics Remarketing
In this video, PPC Specialist Jeff Stuart shows you how to set up remarketing audiences in Google Analytics. What makes remarketing so powerful? The majority of people who click on your ads and visit your site won’t be ready to buy right away, but will…
[Video] Beginners Guide to SEO
What can African elephants teach you about SEO? Quite a lot, actually. SEO might seem intimidating upon first glance, but the fundamentals are very straightforward. In the video above, we walk you through some of the basics to get you started optimizing your site. Yes, Google’s…
[Video] How to Add VWO Code to Your Website
John Wanamaker famously said, “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” These days, advances in technology can pinpoint exactly which half of your advertising spend is generating the greatest returns. And now, CRO software like VWO can…
Improve Your Welcome Emails for Increased E-commerce Sales
It seems like a no-brainer. If someone signs up for your newsletter, the first email they get should be a welcome email. That’s how it works in real life. You meet someone for the first time, and you say hello. Yet, according to a Salesforce…
Creating Profitable Video Ads on Facebook
Before Pokémon Go took over the news, video ads were the hype du jour of the marketing world. Video is blowing up. Video ads are crushing on Facebook. Video consumption is skyrocketing. Etc. And it’s all true. People are watching what can scientifically be described…
Colorado Marketing Summit Preview
All of us here at Clicks and Clients are getting excited for the Colorado Marketing Summit in just a couple of days. The Colorado Marketing Summit will take place on Wednesday, June 08th at the Ritz Carlton in downtown Denver. The agenda is jam-…