A Tisket, A Tasket – Don’t Put All Your Eggs In One Basket
It’s 2019, and digital is the new black. Some advertisers are jumping in headfirst and dumping their entire marketing budgets into PPC campaigns. As someone who works in paid search, this should be exciting, right? Well, it’s not. Take some of your eggs out of…
SearchCon 2019 – Tools and Takeaways
A little over a week ago I got the opportunity to attend SearchCon 2019 and spend two days in Breckenridge, CO with some world-class digital agencies and SEOs. Let me start by highly recommending the conference to anyone who has not been. It was awesome….
100 Tips & Tricks for Your Digital Marketing
Hey Digital Marketer, I’ve got a quick, very simple question for you: If you gave your paid traffic campaigns a grade… Would they pass or fail? Are you using the best practices, the hidden strategies, the tips and the tricks? There’s an enormous amount of…
Google Maps Ads
As digital marketing experts, our job is to ensure that our clients are seen in the right place, by the right person, at the right time. Whether it’s a targeted ad campaign or an effective long-term organic search strategy, our teams tactically design effective campaigns…
Convert More Qualified Leads…In An INSTANT!
Let’s be real for a moment: Facebook Canvas ads, as beautiful as they were, were a major pain to build out and the ends didn’t justify the means for most brands looking to create a faster post-click experience in Facebook and Instagram. Flash forward to…
These Are Not The Ad Positions You’re Looking For
A few weeks ago, I highlighted an article regarding the average position metric in Google Ads in the Clicks and Clients weekly newsletter entitled, ‘In Google Ads, Your Average Position Isn’t Your Average Position. Wait, What?’. Well, today, Google officially announced that they are sunsetting…
The Top 5 Methods for Better Advertising
These 5 Advertising Design Methods Will Turn Heads. Guaranteed. 1. KISS “Keep It Simple, Stupid” or (KISS) is a design principle coined by Kelly Johnson, a lead engineer at the Lockheed Skunk Works. The KISS principle states that systems work best if they are made…
Why Instagram’s New Algorithm is Killing Veteran Accounts
Instagram was that bright shiny new toy 9 years ago. Something totally unique and different, something to steal thunder from Facebook. As Facebook continues to grow it will continue to gobble up the competition, because let’s face it… everything has a price tag. In 2012,…
Are You Listening to What Your Data is Saying?
In the age of digital, the amount of data gathered through PPC can be overwhelming. The data contains clues to who your customers are. How old are they? Where were they when they were searching? What device did they use? Are they really searching for…
Site PageRank & Screaming Frog Visualizations
Lately I’ve been looking at site structures and how PageRank flows through a domain. It’s helped shed a light on some inefficiencies some of our clients’ encounter. That’s why this week I’m taking some time to write about my recent revelations. Plus, it’s my turn…
Utilizing Facebook’s Offline Events to Track Revenue
Facebook’s marketing platform has come a long way in the last several years, from tracking ‘likes’ and engagements for businesses in the early days—to today, tracking actual revenue attributed to your ads. That said, many marketers are failing to put the right tools in place…
MozCon 2018 Takeaways
I attended my first MozCon in June. Since I got started in SEO I’ve wanted to attend, partly because it’s the preeminent search convention in the United States, but also because Seattle plays host to Din Tai Fung, the greatest restaurant in the world. Have…