The Top 13 Creative Trends in 2019
Refuse to be a victim of banner blindness With the rising flood of technology in our everyday lives, your audience is bombarded with marketing messages. These messages can overwhelm your audience causing them to fail to notice the messages and offers you’ve put in front…
Utilizing Facebook’s Offline Events to Track Revenue
Facebook’s marketing platform has come a long way in the last several years, from tracking ‘likes’ and engagements for businesses in the early days—to today, tracking actual revenue attributed to your ads. That said, many marketers are failing to put the right tools in place…
MozCon 2018 Takeaways
I attended my first MozCon in June. Since I got started in SEO I’ve wanted to attend, partly because it’s the preeminent search convention in the United States, but also because Seattle plays host to Din Tai Fung, the greatest restaurant in the world. Have…
5 Cutting-Edge Website Design Trends for 2018
Your company’s website works hard. It is open for business 24/7 and is the most cost-effective way to market your products and services. Keeping it up-to-date with current technologies and content and design helps it remain the “hub” of your online presence. Whether you want…
All About Gmail’s New Web Design
Google recently announced that it is revamping Gmail for web users. Any change to Gmail is monumental, seeing as it’s the most popular email program. There’s always a backlash from some users when any website changes, but Google is making some pretty neat changes that…
What Facebook Knows About You: An Advertiser’s Perspective
Facebook is a major marketing platform, and each day it only grows bigger. The site allows companies and organizations to target certain types of individuals with advertisements, but how exactly does it achieve this? Keep reading to discover what Facebook knows about you and how…
What is a Lookalike Audience?
With over 2 billion active users on Facebook, countless marketers have identified the social media platform as one of the best marketing avenues in existing. As a business owner, it can be hard to reach the types of customers you need, but fortunately, lookalike marketing…
SEO Impact of Google Assistant | Clicks & Clients Blog
Technology is getting smarter. Google Assistant and Voice Search are becoming more popular, with more than 40% of adults using verbal commands daily. Whether it’s Cortana, Siri, Google, or Amazon, smart speakers are being used more frequently and with increased accuracy than they were a…
Top 4 Takeaways from F8
It’s been a tough 18 months for Facebook. From fake news and election meddling to privacy concerns amid massive data breaches, it seems they are defending themselves constantly. At their annual conference, some announcements surprised attendees, while others seemed to confirm speculation about Facebook’s priorities…
Facebook Advertisers Aren’t Going Away
The Facebook scandal with Cambridge Analytica is continuing to make shockwaves across the headlines. With such a huge controversy, will advertisers start to flee the social network? While there are a lot of concerns over Facebook’s data practices, it’s unlikely that there will be a…
How to Keep Your MailChimp List Under 2,000
MailChimp is an amazing way to generate revenue for your business, but what happens when it stops being free? The Forever Free plan only lets you have 2,000 subscribers on your mailing list. Once you hit this mark, you need to start a monthly subscription….
Grow Your Business with a Local Link Building Strategy
It’s no secret top ranked sites on search engine results receive more web traffic but driving curious visitors to your home page requires planning and patience. If you aren’t satisfied with your current SEO results, it might be because you’ve underestimated the importance of a…