[Video] Google Analytics Remarketing
In this video, PPC Specialist Jeff Stuart shows you how to set up remarketing audiences in Google Analytics. What makes remarketing so powerful? The majority of people who click on your ads and visit your site won’t be ready to buy right away, but will…
[Video] Beginners Guide to SEO
What can African elephants teach you about SEO? Quite a lot, actually. SEO might seem intimidating upon first glance, but the fundamentals are very straightforward. In the video above, we walk you through some of the basics to get you started optimizing your site. Yes, Google’s…
[Video] How to Add VWO Code to Your Website
John Wanamaker famously said, “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” These days, advances in technology can pinpoint exactly which half of your advertising spend is generating the greatest returns. And now, CRO software like VWO can…
Improve Your Welcome Emails for Increased E-commerce Sales
It seems like a no-brainer. If someone signs up for your newsletter, the first email they get should be a welcome email. That’s how it works in real life. You meet someone for the first time, and you say hello. Yet, according to a Salesforce…
Creating Profitable Video Ads on Facebook
Before Pokémon Go took over the news, video ads were the hype du jour of the marketing world. Video is blowing up. Video ads are crushing on Facebook. Video consumption is skyrocketing. Etc. And it’s all true. People are watching what can scientifically be described…
Colorado Marketing Summit Preview
All of us here at Clicks and Clients are getting excited for the Colorado Marketing Summit in just a couple of days. The Colorado Marketing Summit will take place on Wednesday, June 08th at the Ritz Carlton in downtown Denver. The agenda is jam-…
UC Davis Spends $175,000 on Online Reputation Management Flop
Photo Credit The picture that stormed the internet all started back in 2011 when University of California Davis (UC Davis) campus police officer Lt. John Pike pepper-sprayed students protesting on campus. The students were simply protesting the recent approval by UC Davis leadership to increase…
Get Amped… for AMP⚡
Many of you may have noticed a small lightning creeping into mobile search results over the past few months. The barely noticeable symbol denotes that an article is using AMP, which stands for Accelerated Mobile Pages. AMP is an initiative lead by Google and Twitter to address…
The Guide to the TOP 20 “Move The Needle” Content Marketing Techniques
Photo Credit Ready to take your content marketing to the next level? Many internet marketing companies simply don’t know how to get eyes on their content. Many simply feel the process is too daunting to actually undertake. But the reality is there’s no need to…
How to Create a Successful Blog
Blogs are a great way to answer your website user’s questions and promote your business. Learning how to create a successful blog involves learning how to create content for both users and search engines. When people use search engines, they may be asking questions to…
Facebook Lite: The Simpler Facebook App
If you have the Facebook app on your phone, then you are (or should be) familiar with how much data it uses. Not only does it far surpass the amount of data other apps use; it also kills your phone battery exponentially faster. This is,…
3 Ways To Beat Other Facebook Advertisers
This past week, Facebook announced that it now has 3 million advertisers. That number increased 50% in the past year, meaning there is twice the amount of advertisers on Facebook compared to a year ago. While this is good news for Facebook, the same…