Why Every SEO Specialist Needs Screaming Frog
Talk to people outside of online marketing about SEO, and just watch their reactions. They get dazed and confused, perhaps dizzy, their eyes go blank and they look lost. If you give them a flashlight and a map, they would have no clue how to…
Why eBusiness Marketing is Worth Your Money!
The information superhighway has grown over the last few decades and has become available to everyday people. Now more than ever consumers have the ability to take the Internet with them where ever they are in the world, and, if they so choose, seek information…
How to Figure Out PPC & Organic CPA
One of the common questions we hear from potential clients is: how do we measure our cost per acquisition (CPA), which is just a nice way of saying “how much does it cost us to make a sale?” It can honestly be hard to measure…
“Mad Men” Internet Marketing Style
It would shock Don Draper to see the changes but it would be fun Don Draper in Internet marketing. Now that’s must-see TV. How would he handle SEO? PPC? CRO? Would Roger Sterling have any clue what is going on or would he just drink…
Mastering Local SEO for Small Businesses: An In-Depth Guide
Local Search Engine Optimization, commonly known as Local SEO, has become more than a marketing buzzword in recent years. With the rise of localized search queries and the increasing importance of a strong digital presence, local SEO has emerged as a critical aspect of a…
Pure Speculation: The Demise Of Google
Realistic: Spending More Than They Take In Google dominates the Internet. Google is the titan of email. Google is king of search. Long live the king! Or is Google’s greatest strength its greatest weakness? Steve Jobs told Google’s CEO they needed to simplify. Google is…
Magic Excel Tips to Save Time and Improve Your Data
Everyone here at Clicks and Clients can tell you I’m somewhat of an Excel snob. I love excel, it can accomplish very complex tasks in a very short amount of time once you’ve become familiar with the some of the wonderful features and formulas it has. One…