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Analysis, news, tips, tools and trends in SEO, PPC, paid Social and CRO. If it involves online advertising, you’ll find it here.

Pure Speculation: The Demise Of Google

Realistic: Spending More Than They Take In Google dominates the Internet.  Google is the titan of email.  Google is king of search.  Long live the king!  Or is Google’s greatest strength its greatest weakness? Steve Jobs told Google’s CEO they needed to simplify.  Google is…

Magic Excel Tips to Save Time and Improve Your Data

Everyone here at Clicks and Clients can tell you I’m somewhat of an Excel snob. I love excel, it can accomplish very complex tasks in a very short amount of time once you’ve become familiar with the some of the wonderful features and formulas it has. One…