Denver Digital Marketing Event Recap: Google Partners Connect
Mobile devices have changed consumer behavior so dramatically that marketers now must think and measure across multiple devices. This theme resonated with those who attended our Google Partners Connect event on Feb. 8. Being a Google partner means that Clicks and Clients is recognized by…
Super Bowl Social Media Campaigns
It is no secret that the Super Bowl is one of the biggest advertising events of the year. In 2016, 111.9 million viewers tuned in to watch the Panthers and the Broncos battle for the championship. Companies spend millions of dollars every year in order…
Colorado AMA Ski & Outdoor Marketing Recap
Digital Marketing topics were front & center at the Colorado AMA Ski & Outdoor Marketing breakfast Wednesday, January 18, 2017 at the University of Denver. Here is a recap of the Colorado AMA Ski & Outdoor Marketing event. What is Social Good? Social good is…
How to Write Headlines that Generate Clicks
Headlines are important. According to David Ogilvy, five times as many people are likely to read the headline of an article or advertisement than the content it introduces. Whether you’re working on a blog post, Facebook ad, or even a title tag for a website,…
4 Most Common Mistakes Local Businesses Make with their SEO
These days, optimizing your site for search engines is a must for every company, big of small. Whether your customers shop online or in-store, chances are their buying process will begin with a quick search online. Many local brick-and-mortar shops don’t see a direct benefit…
What SEO Metrics Should I Track to Measure Success?
One of the most advantageous aspects of online marketing is that there are a myriad of ways to track success. Examining your analytics reveals insights into how effective your marketing efforts are and where there is room for improvement. Knowing which SEO metrics to look…
[Video] Beginners Guide to SEO
What can African elephants teach you about SEO? Quite a lot, actually. SEO might seem intimidating upon first glance, but the fundamentals are very straightforward. In the video above, we walk you through some of the basics to get you started optimizing your site. Yes, Google’s…
Creating Profitable Video Ads on Facebook
Before Pokémon Go took over the news, video ads were the hype du jour of the marketing world. Video is blowing up. Video ads are crushing on Facebook. Video consumption is skyrocketing. Etc. And it’s all true. People are watching what can scientifically be described…
The Guide to the TOP 20 “Move The Needle” Content Marketing Techniques
Photo Credit Ready to take your content marketing to the next level? Many internet marketing companies simply don’t know how to get eyes on their content. Many simply feel the process is too daunting to actually undertake. But the reality is there’s no need to…
How to Create a Successful Blog
Blogs are a great way to answer your website user’s questions and promote your business. Learning how to create a successful blog involves learning how to create content for both users and search engines. When people use search engines, they may be asking questions to…
Old, Lost Leads Got You Down? 10 Strategies for Reactivating & Re-Engaging Ghost Leads
People are fickle. Take online dating, for example. You meet someone, start chatting, and it feels like you’re hitting it off. Until they disappear. No more texts. No more likes. No more anything. Just silence and the painful sensation of your self-esteem shrinking into oblivion…
4 Costly Landing Page Mistakes to Avoid
When it comes to digital marketing, first impressions are more important than ever. The sheer amount of choices that people have access to means that getting and keeping your audience’s attention is a vital skill in and of itself. Studies vary on the exact amount…