4 Most Common Mistakes Local Businesses Make with their SEO
These days, optimizing your site for search engines is a must for every company, big of small. Whether your customers shop online or in-store, chances are their buying process will begin with a quick search online. Many local brick-and-mortar shops don’t see a direct benefit…
What SEO Metrics Should I Track to Measure Success?
One of the most advantageous aspects of online marketing is that there are a myriad of ways to track success. Examining your analytics reveals insights into how effective your marketing efforts are and where there is room for improvement. Knowing which SEO metrics to look…
[Video] Beginners Guide to SEO
What can African elephants teach you about SEO? Quite a lot, actually. SEO might seem intimidating upon first glance, but the fundamentals are very straightforward. In the video above, we walk you through some of the basics to get you started optimizing your site. Yes, Google’s…
Creating Profitable Video Ads on Facebook
Before Pokémon Go took over the news, video ads were the hype du jour of the marketing world. Video is blowing up. Video ads are crushing on Facebook. Video consumption is skyrocketing. Etc. And it’s all true. People are watching what can scientifically be described…
The Guide to the TOP 20 “Move The Needle” Content Marketing Techniques
Photo Credit Ready to take your content marketing to the next level? Many internet marketing companies simply don’t know how to get eyes on their content. Many simply feel the process is too daunting to actually undertake. But the reality is there’s no need to…
How to Create a Successful Blog
Blogs are a great way to answer your website user’s questions and promote your business. Learning how to create a successful blog involves learning how to create content for both users and search engines. When people use search engines, they may be asking questions to…
3 Strategies for Reactivating Ghost Leads
People are fickle. Take online dating, for example. It seems like everyone who’s ever tried it has gotten firsthand experience with how fickle people can be. You meet someone, start chatting, and it feels like you’re hitting it off. Until they disappear. No more…
4 Costly Landing Page Mistakes to Avoid
When it comes to digital marketing, first impressions are more important than ever. The sheer amount of choices that people have access to means that getting and keeping your audience’s attention is a vital skill in and of itself. Studies vary on the exact amount…
How To Maximize Your Internet Marketing Lead Follow Up
Photo Credit There are universal challenges every company across every industry faces when we engage and qualify them as a potential client. Usually these clients are seeking internet marketing because they want increased revenue and they believe increased lead volume will be the end all, cure…
Use Email to Sell without Selling
Photo courtesy Experts go back and forth on whether or not email still works as a marketing tool. It does. Just not the way most marketers use it. Here’s a simple way to create effective email campaigns that produce profits without alienating prospects for being too salesy. Optimize your lead…
How to Succeed in Multilingual Internet Marketing
Overseas consumers are coming online at an incredible rate. Now with 63% of the world’s online population as non-English speakers, multilingual SEM strategies are necessary for effective global internet marketing. According to Internet World Stats, the Middle East and Africa have the fastest growing online…
4 Simple Steps To Onboarding PPC Clients Like A Pro
Account transitions are a necessary component to any agency’s workflow. Onboarding new clients, whether they have established campaigns or need to help getting started from scratch, involves a high amount of clear, effective communication. Without it, the new client you and your agency worked so…