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Analysis, news, tips, tools and trends in SEO, PPC, paid Social and CRO. If it involves online advertising, you’ll find it here.

Super Bowl Social Media Campaigns

It is no secret that the Super Bowl is one of the biggest advertising events of the year. In 2016, 111.9 million viewers tuned in to watch the Panthers and the Broncos battle for the championship. Companies spend millions of dollars every year in order…

Colorado AMA Ski & Outdoor Marketing Recap

Digital Marketing topics were front & center at the Colorado AMA Ski & Outdoor Marketing breakfast Wednesday, January 18, 2017 at the University of Denver. Here is a recap of the Colorado AMA Ski & Outdoor Marketing event.  What is Social Good? Social good is…

How to Write Headlines that Generate Clicks

Headlines are important. According to David Ogilvy, five times as many people are likely to read the headline of an article or advertisement than the content it introduces. Whether you’re working on a blog post, Facebook ad, or even a title tag for a website,…

What SEO Metrics Should I Track to Measure Success?

One of the most advantageous aspects of online marketing is that there are a myriad of ways to track success. Examining your analytics reveals insights into how effective your marketing efforts are and where there is room for improvement. Knowing which SEO metrics to look…

[Video] Beginners Guide to SEO

What can African elephants teach you about SEO? Quite a lot, actually. SEO might seem intimidating upon first glance, but the fundamentals are very straightforward. In the video above, we walk you through some of the basics to get you started optimizing your site. Yes, Google’s…

Creating Profitable Video Ads on Facebook

Before Pokémon Go took over the news, video ads were the hype du jour of the marketing world. Video is blowing up. Video ads are crushing on Facebook. Video consumption is skyrocketing. Etc. And it’s all true. People are watching what can scientifically be described…

How to Create a Successful Blog

Blogs are a great way to answer your website user’s questions and promote your business. Learning how to create a successful blog involves learning how to create content for both users and search engines.  When people use search engines, they may be asking questions to…